See this timely placement by Stalwart Communications for Meyar Sheik at Certona Corporation in this month's issue of Electronic Retailer Magazine.



Happy Reading!



Right On Target

By Tom Dellner



On-site behavioral targeting solutions take many forms, but the mission is the same: drive conversions and revenue. "Most of an online retailer's margins are spent in trying to drive traffic," explains Meyar Sheik, CEO of Certona, the San Diego-based creator of the popular Resonance optimization and personalization platform. "There's been quite a bit of innovation on the traffic side. But over the same period of time, conversion rates have continued to hover at 2.5 to 3 percent. The other 97 percent needs to be engaged within a few clicks, with the right content put in front of them. Only then can we begin to maximize conversion events and revenue."

The hits just keep on coming! Check out the latest contribution from Sentek Consulting - this one from CTO Cameron Matthews on the need to deconflict SOA and the disadvantaged government user.



Happy reading!

How the Feds must rethink software design principles to better serve users abroad.

Service-Oriented Architecture (SOA), the definition of grouping functionality around business processes and packaging them as interoperable services, is ideal for most government and military technology environments. This practice allows different applications to exchange data with one another by loosely connecting services with operating systems, programming languages and other technologies that underlie applications. These services communicate with each other by passing data or coordinating an activity with other systems. SOA affords agencies the ability to take advantage of new technologies and respond to end-user demands more quickly and cost-effectively.

Check out this nice brief mention on ClickZ.com for Red Door Interactive's newest hire, thanks to Alyson Rybar at Stalwart Communications!



Red Door Interactive hired Mario Gallardo as senior business manager. Gallardo was an interactive account manager at Gallardo, where he gained experience in social media, mobile campaigns, and cross-platform promotions.

Welcome CapturaGroup, Stalwart Communications' newest client!



The company is a San Diego-based market research and strategy consulting firm that is well versed in the online U.S. Hispanic market.
The company offers a wide range of services, from strategy development to Hispanic online program execution and management, and touts
an interdisciplinary approach that combines the best practices of interactive marketing with Hispanic in-language and in-culture principles to
generate measurable business results.  



Be on the lookout for some positive press soon!