By admin on January 31, 2009
Many retainer-based PR firms today tell you the value of a well-placed article in a key publication is worth three times the rate charged to place a similarly-sized ad. Even if that’s true (and I’ve yet to find an objective reference to back that up), I don’t think that’s good enough. While I agree agencies like mine that operate on…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged agencies, Measuring, Pay-on-Performance, PR
By admin on January 30, 2009
Lately, I’ve been getting more questions about exactly how to measure value in a Pay-on-Performance model. This begs the question – is there a growing interest in my new type of PR services or am I not explaining it right? Well, it’s probably a bit of both. My firm, Stalwart Communications, now boasts a client base in the double digits…
Posted in Uncategorized | Tagged Definition, Pay-on-Performance, PR, Stalwart Communications
By admin on January 30, 2009
Memo – Marketing & PR folks – Stop thinking like Marketing or PR folk!!! Hey Marketing and PR people! Want to get more respect for your strategic worth? Here’s the solution – stop thinking like a Marketing or PR professional and more like a business manager! Before any department goals and tactical initiatives are drafted, we as professional communicators must…
Posted in Marketing Professionals | Tagged Communication, Marketing, PR
By admin on January 30, 2009
Coming soon! Your source for all the news, events, and entertainment in San Diego, from your neighborhood to the county and beyond! The San Diego News Newtork will be the place where you can be informed and share your thoughts about restaurants, movies, the Padres, and anything else that’s on your mind from the silly to the serious. Please sign…
Posted in General, New Clients | Tagged client, San Diego News Network, Stalwart Communications