January 2009
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Part II: Measuring the value of Pay-on-Performance – Media Relations
Many retainer-based PR firms today tell you the value of a well-placed article in a key publication is worth three times the rate charged to place a similarly-sized ad. Even if that’s true (and I’ve yet to find an objective reference to back that up), I don’t think that’s good enough. While I agree agencies like mine that operate on…
Part I: How to measure value in the Pay-on-Performance model
Lately, I’ve been getting more questions about exactly how to measure value in a Pay-on-Performance model. This begs the question – is there a growing interest in my new type of PR services or am I not explaining it right? Well, it’s probably a bit of both. My firm, Stalwart Communications, now boasts a client base in the double digits…
Rule #1 – Stop thinking like Marketing or PR folk!!!
Memo – Marketing & PR folks – Stop thinking like Marketing or PR folk!!! Hey Marketing and PR people! Want to get more respect for your strategic worth? Here’s the solution – stop thinking like a Marketing or PR professional and more like a business manager! Before any department goals and tactical initiatives are drafted, we as professional communicators must…
Welcome San Diego News Network – Stalwart Communications newest client!
Coming soon! Your source for all the news, events, and entertainment in San Diego, from your neighborhood to the county and beyond! The San Diego News Newtork will be the place where you can be informed and share your thoughts about restaurants, movies, the Padres, and anything else that’s on your mind from the silly to the serious. Please sign…