You are browsing the archive for February 2009.
This just in – a great piece by Red Door Interactive’s Charles Wiedenhoft in this week’s BtoB Magazine, thanks to Stalwart Communications! The end of Web analysts Looking at the numbers must be an all-hands, all-departments effort, not a task for specialists By Charles Wiedenhoft, Red Door Interactive Story posted: February 9, 2009 – 6:01 am EDT As an avid…
Okay, maybe I’m a bit overly sensitive since I received yet another volley of criticism by fellow PR colleagues on the Pay-on-Performance model. It does get tiring after a while, and I feel at times like I’m wasting my breath. But then something happens that boosts my spirits, and I found it this morning on Inc.com. Check out this write…
This seems to me to be one marketing discipline that begs – if not demands – a Pay-on-Performance strategy. In fact, I know of no company doing this that doesn’t measure the response and conversion, be it a mailer, Internet or social networking campaign. But to make your numbers ring truest, marketers should ensure the following tenets are present: *…
All bets are off for Pay-on-Performance working in a crisis communications situation, right? WRONG! Typical goals of executing crisis communications plans usually include these elements: – Reducing the amount of internal resources used to respond to queries – Effectively getting the corporate message out in a timely manner As such, agencies can show their effectiveness in meeting those goals on…