You are browsing the archive for March 2009.
A good blog post by a NY-based PR Exec for any organization who uses the micro-blog service to market their business. Be careful what you say (and where you say it) Some poor public relations exec, a VP at a major international PR firm, was flying into Memphis to meet with a client. He had a lapse of judgment as…
We’re still a few days away from officially launching, but the buzz is out for the San Diego News Network! Check out this article in Chief Marketer: Senturia Hopes SDNN Will Keep San Diego Classy Mar 17, 2009 12:21 PM The impact on newspapers in the media mix is diminishing, and the proof id here: A growing number of publishing…
I do believe the online-only, media partner-driven, hyper-local reporting is the future of local news. Furthermore, I don’t believe the Seattle Post-Intelligencer is the leader in this. The soon-to-launch San Diego News Network is the model to follow. Seattle Paper Shifts Entirely to the Web The Seattle Post-Intelligencer newspaper will produce its last printed edition on Tuesday and become an…
I found a recent Time Magazine article very compelling. The article discussed the irony of how newspapers around the country were dying in record numbers despite the fact that such media outlets have never been more popular, according to a recent Pew Research Center study. Here’s the catch – that same study noted that most readers prefer to get their…