Check out this great post by my colleague, Alyson Rybar, on how Southwest Airlines sets itself apart in customer service in just five minutes. There’s a correlation her to our Pay-on-Performance model: good companies can highlight their competitive advantage in short order!

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Southwest Airlines Soaring High With A New Brand Experience

Recently I’ve had the misfortune of flying or booking travel on various airlines and later realizing what a mistake it was to stray away from the low-budget, Southwest Airlines. If it’s not the delayed flights, extra charges for checking your bags or the $7 for a glass of wine, something irritates me about all airlines with the exception of Southwest. Now, I’m completely aware that SW flights may be delayed or cancelled on occasion, but the way in which they go about business and customer service is phenomenal.

Southwest wants to stand out in more ways than just differentiating themselves as having no hidden fees. They use other, creative strategies to increase customer satisfaction. On other airlines, the flight attendants I’ve come in contact with show no signs of personality, but one SW flight attendant has created a Brand Experience in 5 Minutes. This is truly a company that strives to be unique, further separating themselves from other airlines.