Thanks to content editor Brian Pittman for putting this article prominently for most of last week’s editions of Bulldog Reporter’s Daily Dog.

No Economic Quick Fix: Don’t Go Performance-Based PR for Wrong Reasons

By David B. Oates, APR, President, Stalwart Communications

I was pleased in seeing a recent Wall Street Journal article on how marketing agencies appear to be adopting fixed and performance-based fee structures in response to client demand (“Firms Try Alternative to Hourly Fees”). I’m also beginning to see a trend of more PR firms offering such compensation models. It’s nice to know that I’m not alone in wanting to put our money where are mouth is in delivering measurable, valuable PR results to organizations.