June 2009
You are browsing the archive for June 2009.
By admin on June 30, 2009
Read this nice blog post placement we got for Sentek Consulting‘s Eric Basu on how the computer mouse is mightier than the sword in combatting priacy. Combating Piracy: The Mouse is Mightier than the Sword By: Eric Basu June 29, 2009 Recent events off Somalia involving U.S. Navy SEALs dramatically illustrated that terrorism takes many forms; from relatively well organized…
Posted in General, New Clients | Tagged Blog Posting, Eric Basu, Piracy, Planet Data, Sentek Consulting
By admin on June 29, 2009
By Alyson Rybar, Stalwart Communications For those of you that live in San Diego and don’t have much experience working with our local media partners, you missed a great event yesterday at the Rancho Bernardo Winery. The San Diego Daily Transcript hosted their “Meet the Media” session where local media figures introduced themselves and provided helpful tips on getting your…
Posted in General, Marketing Professionals | Tagged Alyson Rybar, Meet The Media, The Daily Transcript
By admin on June 25, 2009
A very well respected social media guru, Red Door Interactive‘s Crosby Noricks, sent me an e-mail yesterday detailing the enormous backlash aimed at Emrah Kovacoglu, the founder and CEO of a Total Beauty Media when he wrote an article for their newsletter warning companies not to converse with bloggers directly. Instead, he argues, organizations should use his services, claiming that…
Posted in General, Marketing Professionals | Tagged backlash, Blogosphere, Emrah Kovacoglu, Total Beauty Media
By admin on June 23, 2009
Take a look at this expert source article by Red Door Interactive‘s Morgan Witt in MarketingProfs.com this week! Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and Sales As marketers, we are all looking to reach “nirvana”: targeting the right person with the right message at the right time. It’s the clear path to…
Posted in General, New Clients | Tagged Data-Driven Campaigns, MarketingProfs.com, Morgan Witt, Red Door Interactive
By admin on June 21, 2009
I finally got around to reading this article in Forbes by PR pro Robert Wynne. It’s good stuff overall, but as you can expect, I’ve got a couple of beefs with it. How To Hire A Public Relations Firm - Smart PR can deliver huge bang for your marketing buck. For starters, he refers to an old friend who’s a…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged Hiring, Pay-on-Performance, performance-based, PR Firm
By admin on June 19, 2009
Here’s a good article on ways PR firms need to turn the traditional media maylase into opportunities. I have one note to add – PR firms should also consider becoming media outlets themselves through social media channels. The decentralization of news will mean firms can offer their own credible, objective content with low up-front distribution costs. However, this will also…
Posted in General, Marketing Professionals | Tagged mainstream media, PR, steps
By admin on June 16, 2009
Red Door Interactive‘s Reid Carr is certainly an expert in his field, and this week is no exception. Take a look at the San Diego Business Journal‘s article on social media by reporter Ned Randolph. An excerpt follows along with a link to the site. It’s a solid read! Technology Changing Business of Branding MARKETING: Social Media Sites Not Just…
Posted in General, New Clients | Tagged Ned Randolph, Red Door Interactive, Reid Carr, San Diego Business Journal, Social Media
By admin on June 15, 2009
A BIG shout out to client Groovy Like A Movie‘s Creative Director, Brian Kim, for winning a local Emmy over the weekend for his Animation/Graphic Design work for the company’s television commercial, “Everyone Has a Story to Tell.” The Pacific Southwest region awards includes San Diego, Bakersfield, Palm Springs, San Luis Obispo, Santa Barbara and Santa Maria, California, and Las…
Posted in General, New Clients | Tagged Brian Kim, Commercial, Emmy, Groovy Like A Movie
By admin on June 12, 2009
Three cheers for the recent Economist’s article on the rebirth of news via the Internet. Print editions take note – you can only blame yourselves for your own demise! Happy reading! The rebirth of news May 14th 2009 From The Economist print edition The internet is killing newspapers and giving birth to a new sort of news business THE race…
Posted in General, Marketing Professionals | Tagged Economist, Internet, Journalism, Newspapers
By admin on June 10, 2009
Thanks to reporter Erin Bridges for calling me about Social Media for Defense Contractors. Here’s the article and the link. I would welcome your feedback. Social networking opens lines of communication for companies, military By ERIN BRIDGES, The Daily Transcript Friday, June 5, 2009 In recent months, more and more members of the Department of Defense and the defense contracting…
Posted in General, Marketing Professionals | Tagged David Oates, Defense Contractors, Erin Bridges, Social Networking, The Daily Transcript