By admin on July 7, 2009
As they say, the proof’s in the pudding; or in this case, in the Soup and Salads. Check out how our client Red Door Interactive has helped Souplantation/Sweet Tomatoes restaurants profit from their E-mail marketing initiatives in this MarketingProfs.com case study we got placed for them this week! Case Study: A Fresh Way to use E-mail as an Interactive Tool…
Posted in General, New Clients | Tagged Case Study, MarketingProfs.com, Red Door Interactive, Souplantation, Stalwart Communications, Sweet Tomatoes
By admin on July 6, 2009
I really enjoyed the news release I saw from the Public Relations Society of America calling for more transparency for “pay-for-play” news articles, editorial pieces that appear to be objective, but come only when a company purchases advertisement in the media outlet. The lack of full disclosure is, in my opinion, and clear violation of ethics. I would only ask…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged Pay-for-Play, Pay-on-Performance, Performance-based PR, PRSA
By admin on July 2, 2009
This is a very compelling article. I welcome your thoughts. Decency Is the New Advertising By Jeff Jarvis I’m well aware that I have been painting myself in a corner – or rather, I fear that media and journalism are: I’ve been arguing that charging for content online, news content, is futile and that print as a vehicle for advertising…
Posted in General, Marketing Professionals | Tagged advertising, decency, media