August 2009
You are browsing the archive for August 2009.
By admin on August 30, 2009
Guest blog post by Alyson Rybar, Stalwart Communications. Last Friday, Monarch homeless, at risk students received an advanced preview of the new USS Midway Museum exhibit that our client, Groovy Like A Movie, helped produce. The newest exhibit, the “Steam Throttle Training Station,” is a one-of-a-kind attraction that offers the general public a hands-on insight into how the eighth wonder…
Posted in General, New Clients | Tagged Alyson Rybar, Groovy Like A Movie, Midway Museum, Monarch School, Stalwart Communications, Television Coverage
By admin on August 27, 2009
I answer with an emphatic YES! Thanks, PRSA for putting this together. Take a look at our video section on PayonPerformance.com to view it.
Posted in Uncategorized | Tagged Accreditation, APR, Public Relations
By admin on August 26, 2009
This is a very well-targeted placement for Red Door Interactive thanks to our own Alyson Rybar. It highlights the agency’s expertise in the restaurant industry. Take a look! Rubio’s campaign for All-American Taco LTO deemed a success 24 Aug 2009 Rubio’s Fresh Mexican Grill and Internet presence management firm Red Door Interactive are touting the success of the recent online…
Posted in Uncategorized | Tagged Alyson Rybar, Fast Casual Magazine, Red Door Interactive, Rubio's
By admin on August 23, 2009
It’s no great secret that nonprofit firms have seen a drop in donations and government grants during these tough economic times. Individuals concerned with cash flow have scaled back, while state legislators like here in California have drastically cut programs and contributions, even to entities that fostered job creation and economic development. As a result, many nonprofits are now operating…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged nonprofits, Pay-on-Performance, PR
By admin on August 21, 2009
Another week, another great hit for client Kobey’s Swap Meet! Check out this one on the San Diego News Network! Video: Kobey Swap Meet Vendors San Diego’s second-hand markets rise and fall in recession At swap meets like Kobey’s, used items are a thing of the present. Over the past several years, swap meets across the country gradually fell out…
Posted in General, New Clients | Tagged Kobeys, Recession, San Diego News Network, Swap Meets
By admin on August 18, 2009
A good article with some good insight, but I’m concerned that the overall debate misses the point. New technologies will come and go, being replaced by more innovative and relevant ways for organizations to communicate with specific audiences. For advertising and PR firms to remain effective and show their value, they should adopt performance-based strategies. For it’s not just the…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged advertising, crossroads, herald, media, miami, Pay-on-Performance, PR, public, relations, social
By admin on August 16, 2009
Last Friday, our client, Kimberly Kobey Pretto, CEO of Kobey’s Swap Meet, was interviewed by KUSI’s Mike Castellucci on “The Office” segment. It was an awesome live interview shot off the pier in Seaport Village! Great job Kimberly! Follow Kobey’s Swap Meet on Twitter (@Kobeys) or Facebook to get the latest updates on cool finds and back to school items.
Posted in General, New Clients | Tagged Good Morning San Diego, Kobeys, KUSI-TV, Mike Castellucci, The Office
By admin on August 13, 2009
This is a great hit we secured, in part because The San Diego Union-Tribune article went national thanks to Smartbrief. Enjoy! Social Media Put To Work To manage its social media efforts, Charlotte Russe used Red Door Interactive, a San Diego marketing firm. According to Red Door social media strategist Crosby Noricks, the Charlotte Russe content is a collaborative effort…
Posted in General, New Clients | Tagged Charlotte Russe, Red Door, San Diego Union-Tribune, Smart Brief, Social Media
By admin on August 11, 2009
Thanks to my friend, Cindy West of INK Inc PR, for this guest blog post: I was reading a blog post over the weekend on Chris Brogan.com titled “The Myth of Brand Loyalty” and his post struck a nerve. Chris talks about his long relationship with Apple as a satisfied customer. His recent purchase of the 15″ MacBook Pro, a…
Posted in General, Marketing Professionals | Tagged brand, common, does, for, inc, ink, Marketing, of, out
By admin on August 10, 2009
Big time kudos go to Jason Miletsky, CEO and Executive Creative Director, PFS Marketwyse, for his article on Bulldog Reporter’s Daily Dog telling companies to not spend more, but spend smarter on their PR. Of course, I would be remiss in not advocating that a Pay-on-Performance PR firm would be another good way to do this – by holding agencies…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged miletsky, Pay-for-Performance, Pay-on-Performance, PR, spend, wisely