By admin on August 11, 2009
Thanks to my friend, Cindy West of INK Inc PR, for this guest blog post: I was reading a blog post over the weekend on Chris Brogan.com titled “The Myth of Brand Loyalty” and his post struck a nerve. Chris talks about his long relationship with Apple as a satisfied customer. His recent purchase of the 15″ MacBook Pro, a…
Posted in General, Marketing Professionals | Tagged brand, common, does, for, inc, ink, Marketing, of, out
By admin on August 10, 2009
Big time kudos go to Jason Miletsky, CEO and Executive Creative Director, PFS Marketwyse, for his article on Bulldog Reporter’s Daily Dog telling companies to not spend more, but spend smarter on their PR. Of course, I would be remiss in not advocating that a Pay-on-Performance PR firm would be another good way to do this – by holding agencies…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged miletsky, Pay-for-Performance, Pay-on-Performance, PR, spend, wisely
By admin on August 7, 2009
Media Brain Trust: Death watch edition By Jeff Bercovici The recession has already claimed its share of media properties, but, while the economy may or may not have touched bottom already, nobody who knows anything about anything thinks the closures are about to stop. The only question is: Who’s next? As a veteran of two high-profile media casualties (Radar and…
Posted in General, Marketing Professionals | Tagged BusinessWeek, Death Watch, Magazines
By admin on August 4, 2009
I’ll be there tomorrow. If you’re in the San Diego area and involved on some level in high tech or life sciences, this is a MUST attend! Annual Wine Social The MIT Enterprise Forum San Diego signature wine social, held annually, is widely recognized as the premier networking event for San Diego’s technology and biotechnology community. With more than 500…
Posted in General, Marketing Professionals | Tagged Forum, MIT, Wine Social