By admin on October 29, 2009
I’m honored to have my article included as a primary resource for the national Public Relations Society of America’s repository of references on measuring PR’s value. It’s truly humbling. Here’s a link to the page as well as the highlighted excerpt: Oates, David B. Measuring the Value of Public Relations: Tying Efforts to Business Goals, PR Tactics and The Strategist…
Posted in Uncategorized | Tagged Measuring, Oates, PR, PRSA, reference, repository, resources, value
By admin on October 25, 2009
Check out this great blog post by my colleague that was originally featured on PRCouture.com. Fashion PR: Highlight Your Experts on a Different Runway by PR Couture | October 20, 2009 [The following is a guest post by Alyson Ryber. Alyson is the Program Manager at Stalwart Communications, a Pay-on-Performance PR and Marketing agency located in San Diego, Calif. The…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged Alyson Rybar, Experts, PR, PRCouture.com, speaking opportunities
By admin on October 23, 2009
I wholeheartedly agree with this article that agencies are in more trouble making their clients happy than ever before. I also believe that the piece touches one some of the key points, but not for the right reasons. It’s not so much that companies are trying to figure out which firms have the right resources for them, but rather, which…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged agencies, BtoB, Clients, Magazine, Performance, Relationships, Retainers
