October 2009
You are browsing the archive for October 2009.
I’m a featured expert on PRSA’s Measurement Resources
I’m honored to have my article included as a primary resource for the national Public Relations Society of America‘s repository of references on measuring PR’s value. It’s truly humbling. Here’s a link to the page as well as the highlighted excerpt: Oates, David B. Measuring the Value of Public Relations: Tying Efforts to Business Goals, PR Tactics and The Strategist…
Red Door’s Crosby Noricks once again in the news
Why? ‘Cause she and the rest of the Red Door Interactive team are THAT good, and we love getting them the press they deserve. Happy Reading! Small Biz Not Tweeting Its Way to Fast Track, Survey Says By RICHARD GINCEL That study also runs counter to an Oct. 12 article in The Wall Street Journal that observed e-mail gradually taking…
Alyson Rybar – “Highlighting your experts on a different runway” on PR Couture
Check out this great blog post by my colleague that was originally featured on PRCouture.com. Fashion PR: Highlight Your Experts on a Different Runway by PR Couture | October 20, 2009 [The following is a guest post by Alyson Ryber. Alyson is the Program Manager at Stalwart Communications, a Pay-on-Performance PR and Marketing agency located in San Diego, Calif. The…
BtoB Magazine – Relationship Troubles
I wholeheartedly agree with this article that agencies are in more trouble making their clients happy than ever before. I also believe that the piece touches one some of the key points, but not for the right reasons. It’s not so much that companies are trying to figure out which firms have the right resources for them, but rather, which…