By admin on October 29, 2009
I’m honored to have my article included as a primary resource for the national Public Relations Society of America‘s repository of references on measuring PR’s value. It’s truly humbling. Here’s a link to the page as well as the highlighted excerpt: Oates, David B. Measuring the Value of Public Relations: Tying Efforts to Business Goals, PR Tactics and The Strategist…
Posted in Uncategorized | Tagged Measuring, Oates, PR, PRSA, reference, repository, resources, value
By admin on October 25, 2009
Check out this great blog post by my colleague that was originally featured on PRCouture.com. Fashion PR: Highlight Your Experts on a Different Runway by PR Couture | October 20, 2009 [The following is a guest post by Alyson Ryber. Alyson is the Program Manager at Stalwart Communications, a Pay-on-Performance PR and Marketing agency located in San Diego, Calif. The…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged Alyson Rybar, Experts, PR, PRCouture.com, speaking opportunities
By admin on October 23, 2009
I wholeheartedly agree with this article that agencies are in more trouble making their clients happy than ever before. I also believe that the piece touches one some of the key points, but not for the right reasons. It’s not so much that companies are trying to figure out which firms have the right resources for them, but rather, which…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged agencies, BtoB, Clients, Magazine, Performance, Relationships, Retainers
By admin on October 19, 2009
Check out this great posting we got for client Sentek Global on DefenseSystems.com. Happy Reading! Defense Systems Combating Piracy – The Computer Mouse is Mightier than the Sword Recent events off Somalia involving U.S. Navy SEALs dramatically illustrated that terrorism takes many forms; from relatively well organized groups like al Qaeda to opportunist pirates working in lawless regions of the world….
Posted in General, New Clients | Tagged Combating, Eric Basu, Hamlin Tallent, Piracy, Sentek Consulting, Sentek Global
By admin on October 18, 2009
There’s been much discussion about Sarah Palin’s upcoming memoirs. I’m just curious how many folks will buy it. What say you all?
Posted in General, Marketing Professionals | Tagged Book, purchase, Sarah Palin
By admin on October 15, 2009
We’re really thrilled about this piece we landed for our client, Groovy Like A Movie, about their work in helping Marines involuntarily recalled to active duty return home from Iraq and Afghanistan. Here’s a screen shot of the video and a link to the LA Times article. Enjoy! The Few, The Proud, The Alone By Tony Perry In an unusually…
Posted in General, New Clients | Tagged Groovy Like A Movie, Los Angeles Times, Tony Perry, U.S. Marines
By admin on October 8, 2009
This is a great account of an assessment our client did for the Office of Navy Recruiting. Check it out! Sentek Global helps Navy recruiters find right technology By ERIN BRIDGES Thursday, October 8, 2009 Navy recruiters soon might have new technology to protect sensitive information and keep them connected to potential recruits in the virtual world. About a year…
Posted in General, New Clients | Tagged Navy Recruiting, Sentek Consulting, Sentek Global, Technology
