This write up already got some nice feedback on teh popular Marketing trade site. Red Door Interactive's Crosby Noricks cearly outlines the three basic questions all companies should ask before launching a Twitter initiative. It's worth the read! 3 Questions to Ask When Developing a Twitter Strategy Many organizations do just that — to their own detriment. Just like any other initiative, Twitter can be a great tool, but only if employed properly and with the right strategy. So before firing off your first “tweet,” I recommend asking yourself the following three questions: Read them here.