Why? ‘Cause she and the rest of the Red Door Interactive team are THAT good, and we love getting them the press they deserve.

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That study also runs counter to an Oct. 12 article in The Wall Street Journal that observed e-mail gradually taking a back seat to “a new generation of services … like Twitter and Facebook and countless others vying for a piece of the new world.”

Change isn’t easy, but something seems amiss.

“Who are these small businesses?” quipped Crosby Noricks, social media strategist at Red Door Interactive, which specializes in Web development and Internet communications.

Whoever they are, she says they’re probably expecting too much, too soon: “You can’t just jump on Twitter and expect to be on Oprah next month.” Or they’re doing it wrong: “The communication has to be two-way. And it should be a soft sell.”