Here’s a great piece that Sentek Global‘s Founder and President Eric Basu wrote for the San Diego Business Journal. Expect more comments from him in other media outlets as well.

The discussion of solutions for job creation now that the recession is waning appears to be missing the obvious. Aside from the fact that unemployment is a lagging indicator of a recession, and therefore our high unemployment rates even as the economy is recovering are to be expected, government pundits fail to realize that incentivizing small businesses to hire people is the fastest way to reduce unemployment and encourage growth.

Businesses are vilified weekly by the media and politicians for ripping off the public (financial institutions), making excessive profits at the cost of people’s health care (insurance companies) and dodging taxes (multinational corporations). This demonization then serves as a basis for increasing taxes on the “wealthy,” which ends up on the back of small-business owners, to fund the stimulus packages, bailouts of incompetent auto companies, health care reform or whatever else the government can justify in the name of “recovery.”

Let’s keep it simple. Small businesses are capable and willing to lead the charge of job creation and economic recovery. We just need support; not accusations and more barriers. The economy makes job creation tough enough. An unfriendly political environment for business keeps us from doing what we would otherwise be busy doing: creating jobs.