Perfect timing on the subject, giving the holiday season. We're happy that we got this placed for this valued client.

3 Questions to Ask Before Adding Reviews to Emails

The current debate surrounding reviews in emails is centered on aesthetics, such as where to place them or how they should look in the email. Focusing on aesthetics alone, however, won't increase the number of clickthroughs, conversions or customers one bit. In fact, this kind of tunnel vision can do more harm than good. Instead, marketers must first make sure that the emails they send — which include reviews — are personal and relevant to each recipient. Five-star peer ratings are only valuable if the customer cares about the product. So, when gathering your team to discuss the next email/product review campaign, consider asking these three questions at the outset: Read the entire article here.