By Alyson Rybar As many folks already know, TweetDeck recently launched their latest Desktop v0.35 and initially, I was a little worried. I think it’s fairly normal for folks to be a bit apprehensive when change occurs. When I learned that my TweetDeck wasn’t accessible until I downloaded the new version, anxiety set in as I thought about new features and functions I’d have to get familiar with. I use TweetDeck not only to manage conversations related to our company and PR, but to also monitor our clients as well. There was no time to waste so downloading I went. I’m actually surprised with how easy it was to use the new version. It provides many new features and it wasn’t too overwhelming to get acquainted with. The “oh no, how do I learn how to do this” wasn’t nearly as bad as I thought it would be and pretty soon, I had all my accounts set-up and search columns once again organized. For those of you that don’t know me, I like lists. It might even be an obession. I keep lists for everything so the fact that I have a zillion different ones on TweetDeck isn’t much of a surprise. One thing that’s changed from my old platform is the addition of the list “PR SD.” I decided I wanted to make an honest effort to actively follow what other industry folks around town were doing and talking about. I proceeded to do a thorough search on PR agencies in San Diego. It was actually really fun to look at their websites, check out their list of clients and view any cool new projects they’ve recently completed. Props to them! As I searched these sites, I looked specifically for “Our Team.” Some of these firms had a running list of employees that provided interesting and humorous bios of team members and their contact information including email, Twitter and Facebook accounts. I added each of these individuals to my own little “PR SD” list and I’ve already found their tweets to be extremely educational. I urge other PR professionals to make similar lists that are specifically dedicated to other folks in their industry. Who knows the next time you might bump into them at an event or what you might learn from them.