This well placed article secured by our own Elizabeth Ireland has been tweeted more than 800 tweets since its posting last Wednesday, and well deserved!!

HOW TO: Boost Holiday Sales With Commonly Overlooked Marketing Strategies

By Charles Wiedenhoft, Red Door Interactive

You might want to add customer experience to the annual list you’re making and checking twice. Gift buyers are finding new ways to shop with feature-rich smartphones and immediate delivery of digital products and services. Here are a few suggestions to help retailers make one final push for a merry customer experience that will drive sales this season.

Read the entire article here.