Check out this nice placement for David Cole, Chairman Emeritus of the Center for Automotive Research and member of Fallbrook Technologies’ Board of Advisors. It’s a huge coup for our valued client.

Take a look:

A supercharged Ford V8 installed in a Mustang Bullitt, equipped with Fallbrook Technologies’ NuVinci DeltaSeries transmission prototype. The  demonstrator showed the CVT’s ability to maintain vehicle performance while improving overall fuel efficiency.

The challenge of meeting the 54.5-mpg (23.1 km/L) U.S. fuel efficiency regulations proposed for 2025—slightly more than two product cycles away—presents an overwhelming dilemma for vehicle makers: How to balance performance improvements against their fuel economy impact.

Historically, the trade-off has been an “either/or” issue: Economy compromises performance and vice-versa. There is potential to resolve this seemingly inflexible conflict, however, by looking at the vehicle’s powertrain as a system rather than as the sum of its individual components.

One solution is to decouple engine accessories from engine speed by the use of a continuously variable transmission (CVT) that allows components such as the A/C compressor, alternator, supercharger, or other device to run at its optimum speed relative to driver demand, regardless of what the engine is doing.

Read the rest of the article here.