Check out our new case study on a really fun project we did for the Leukemia & Lymphoma Society (LLS)’s San Diego/Hawaii Chapter. It was a ton of fun and very rewarding to help a worthy non-profit under our Pay-on-Performance model!

As a result of our efforts, LLS was able to secure a slew of online, print and TV stories in various outlets, with more than 75 percent coming ahead of the actual event. The additional coverage was a key factor in the 2011 Walk bringing in nearly $450,000, which is the most raised by the San Diego/Hawaii Chapter to date. In addition, approximately 3,500 individuals and 250 teams participated in this year’s event, which is a significant increase compared to previous years.

Read the entire piece here.