January 2012
You are browsing the archive for January 2012.
By admin on January 31, 2012
It is hard to believe that email has been around for nearly 40 years now. While email is essential for most business to communicate with their customers and clients, it can be a major stressor if you are not managing it properly – both personally and professionally. Email brings an entire host of frustrations that can slow you down on a day to…
Posted in General, Marketing Professionals | Tagged email, email marketing, organize email
By admin on January 29, 2012
Source: The Reader I can tell you first hand that there was a great deal of skepticism on the sale of the San Diego Union-Tribune (now renamed U-T San Diego) by the polarizing and controversial real estate baron Doug Manchester with many business leaders I encounter on a daily basis. Many like me were concerned that it marked the second…
Posted in General, Marketing Professionals | Tagged Diego, Doug, John, Lynch, Manchester, San, U-T, Union-Tribune
By admin on January 25, 2012
First Associates Loan Servicing is a rapidly-growing company that has quickly demonstrated a strong and unique competitive advantage for its services in several markets, but most notably high education/student loans. The company’s proprietary communications platform offers multiple, high quality, effective touch points with the financial institution’s borrowers that improve customer service while, at the same time, lower delinquent payments and…
Posted in General, New Clients | Tagged First Associates, Loan Servicing, new client, Stalwart Communications
By admin on January 24, 2012
Rarely do we escape the matrix of the business world without a “person who will remain nameless.” This person acts like they get paid to spew negativity. They’ve perfected a death stare over a smile and make Debbie Downer seem like a relatively engaging person. While you wax poetic, they wane problems. He or she is really not pleasant and for…
Posted in General, Marketing Professionals
By admin on January 23, 2012
Let me start off by saying that I LOVE Paula Dean on the Food Network. I think she’s genuine, funny and a terrific cook. She is also one that carries herself well in almost any circumstance. So I was a bit surprised last week when she confirmed her Type II Diabetes diagnosis and simultaneously endorsed a prescription drug made by…
Posted in General, Marketing Professionals | Tagged Dean, Diabetes, Food, Network, Nordisk, Novo, Paula
By admin on January 19, 2012
For securing their GSA contract. Big news for an up-and-coming company! The Daily Transcript – Cognitive Medical Systems purchases GSA Schedule 70 federal contract vehicle Cognitive Medical Systems, a San Diego company specializing in software solutions for health care organizations, has secured a General Services Administration Schedule 70 federal contract vehicle. The company purchased the asset from…
Posted in General, New Clients | Tagged Cognitive Medical Systems, GSA
By admin on January 17, 2012
Source: Cartoon Stock Over the years, I’ve known certain PR professionals who represent clients they neither personally believe in their mission or value proposition nor do they even respect the management team running the company. When question, they respond with a lawyer-esque answer; “Everyone’s entitled to get their side of the story heard.” Well, we’re not defense attorneys, but rather…
Posted in General, Marketing Professionals | Tagged Fake, Genuine, public, relations, Sincere
By admin on January 16, 2012
That’s two in as many business days. Check out Charles Wiedenhoft’s expert insights in this piece. Thanks so Elizabeth Ireland for making this happen! Target is Going Boutique
Posted in General, New Clients | Tagged Bob Hansen, Charles Wiedenhoft, NBC San Diego, Red Door Interactive, Target
By admin on January 12, 2012
A great piece from a great client! Why Marketing Needs Objectives… Not Just Goals by Brett Johnson Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn. All of those goals result in growing a company’s net revenue and profitability. Seems pretty simple, but the way those business goals translate into objectives, specifically with…
Posted in General, New Clients | Tagged Brett Johnson, Mashable, Red Door
By admin on January 10, 2012
6 Degrees is a rapidly-growing company dedicated to offering individuals an opportunity to increase their network of business contacts by participating in engaging, social venues. Its differentiator to rival groups is in its ability to attract a broader audience of professionals with a more diverse range of expertise and experiences by offering cost-effective events that…
Posted in Marketing Professionals, New Clients | Tagged 6 Degrees, client, Networking