Interesting read:

Why Your Car Is The Next Advertising Battleground

BY Martin LindstromTue Dec 13, 2011

Imagine this: You’re taking the family for a ride in your new Toyota, when you experience something unnerving. As you cruise past the local McDonald’s, the car radio begins playing “Happy Birthday.” There’s more. The lyrics mention your son by name and, eerily, it happens to be his sixth birthday. At the end of the song, McDonald’s offers him a free birthday meal, an offer which will expire in 30 minutes. A notion that was once the province of science fiction has become a reality, at least in Tokyo.

While the latest preoccupation of advertisers is to secure space on smartphones or Facebook, a quieter rush for real estate has begun in the media industry. It’s a type of rush that’s never been seen before; it’s got nothing to do with your online environment, nor does it involve your cell phone. The new battleground is your car.

Read the rest of the article here.