Online video as a marketing tactic has been picking up speed for the last couple years, and soon it will be a non-negotiable for any business’s marketing strategy. The advantages of online video for growing your business are threefold.

1) Online video helps you make a personal connection with your prospective clients. We all know that people like to buy products and services through people they know and people they like.  Online video is the next best thing to meeting someone in person. When people watch you in your video online, they’ll feel like they’ve met you in person, helping you become that person your prospective clients know, like and trust, faster and easier.

2) Online video increases engagement on your site.  On websites with video, the average viewer stays for 6 minutes. On websites without video, the average viewer stays for only 57 seconds. That extra 5 minutes of engagement can make all the difference between them picking up the phone to call you, or clicking off your site.

3) SEO: Because online video is so popular, it’s becoming not only a communication tool, but also a search engine optimization tool.  Google mimics consumer behavior.  Right now about 60% of online searches are for video, and Google wants to give people what they want.  So now search engines are prioritizing video in their search criteria, so if you have video on your website or your blog, your website or blog will show up higher in Google rankings.  If you have a properly optimized video on your website, you are 53 times more likely to show up on Google page one than you are with just a website.

If you’d like a little help improving the video you create yourself, check out Jill’s http://DoItYourselfVideoPackage.com