The Stalwart Blog

Three human responses to negative feedback

December 5, 2014

Everything online is an invitation for conversation and that means endless opportunity to differentiate a brand when responding to feedback. It's a chance to ...

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Shop NFL Creates Successful Commercial Through Storytelling

November 26, 2014

Brands are constantly being challenged with finding creative ways to connect with their customers. Shop NFL recently did this through telling a story via a ...

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What your company is likely missing in its 2015 marketing plan

November 10, 2014

As companies focus on their 2015 marketing plans, it will likely entail researching potential tradeshows, reviewing editorial calendars and uncovering possible advertising opportunities. Organizations will ...

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Florida State Seminoles - a duality in PR

November 5, 2014

I don't know anyone in the communications arm of Florida State University's Athletic Department, but it's safe to say that those folks ...

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