The Stalwart Blog

How I Could Have Saved United Airlines Three Days And $14,000

April 14, 2017

What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent ...

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Is the NFL brand waning?

March 29, 2017

My take - I strongly believe so.

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In Marketing, Always Show Your Human Side

March 22, 2017

One cardinal rule in marketing is that people buy from folks that they know, like and trust.

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In Marketing, Try To Always Take The High Road

March 15, 2017

I see the “scare” and “anger” tactic often used in marketing. Placing fear in a customer who, unbeknownst to them before, was blindly following a ...

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