Posted by Tyler Hustwick 3 years, 1 month ago

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“So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk.” - Mark Zuckerberg

It’s no secret, Facebook’s Mark Zuckerberg likes pushing the envelope when it comes to innovation. In March, Facebook announced it was spending $2 billion to acquire Oculus VR, the leader in virtual reality technology and makers of Oculus Rift, a virtual gaming headset. 

The purchase was a move that left many wondering what would happen next. In September, we were provided a glimpse into the future when Facebook announced the addition of 360 Video to its news feed. A feature allowing publishers and brands (like GoPro and Star Wars) to organically post fully interactive, 360-degree videos to their pages.

Now, Facebook is bringing advertisements into the 360 foray. This week, the company announced the arrival of virtual reality-style video ads for brands such as AT&T, Samsung and Nestle.

The interactive aspect of 360 technology is already forcing brands to think outside of the box. For example, Ritz Crackers nails it with this holiday inspired video ad saying, “This year, step out from behind the camera and join in the moments going on all around you. They're the memories that'll last a lifetime.”

Facebook also announced that 360 Video can now be watched on iOS mobile devices. Previously, the clips were only viewable on desktops and Android powered tablets and phones.

There’s no doubt that this development is major leap for digital advertisers. And the move is only the latest example of Facebook's ambitions to turn into a major video player. Just last week, the company revealed that 8 billion videos are viewed every day on Facebook. However, it is likely only small step toward what Facebook has in store for Oculus VR. The potential for virtual reality as a communication platform is limitless. If applied properly, virtual reality would allow users to feel truly present, providing the opportunity to share not only moments with online friends, but entire experiences.

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