Viewing posts from November, 2013

What to do when a reporter calls you unexpectedly

November 22, 2013

It is Friday at 3 p.m. You are dealing with the normal stresses of work while multitasking is at its finest. Your coffee buzz ...

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A PR "no-no" - CNN & Calif. Health & Human Services

November 20, 2013

I was intrigued by a special investigative report by CNN reporter Drew Griffin that ran last week on how certain substance abuse rehab clinics are ...

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Before you pitch your story to the media… think like a reporter

November 8, 2013

Before you start outreach in an attempt to get a reporter to cover your company or story, strat by puting yourself in their shoes. The ...

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Never choose profits over people

November 7, 2013

Recently, I had to do something that I've never done before; fire a client part way through our agreement. The reason - the owner was ...

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How companies can get the most out of article placements

November 1, 2013

As public relations professionals, we’re constantly working with clients on various initiatives, including writing articles, pitching story ideas and other tasks. When we’re ...

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