Viewing posts from December, 2014

You may not believe in Santa, but believe in his brand

December 23, 2014

Santa is one of the world's most recognizable symbols despite being referred to by several different names in various cultures. Like many favorite brands ...

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Social media's power on display once again

December 19, 2014

Sometimes, humanity shines through a devastating event. Amid the tragic hostage crisis in Sydney, Australia from December 15-16, came a movement inspired by a two ...

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Three human responses to negative feedback

December 5, 2014

Everything online is an invitation for conversation and that means endless opportunity to differentiate a brand when responding to feedback. It's a chance to ...

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