Viewing posts from February, 2014

Why spend time on Content Marketing?

February 19, 2014

Content marketing has been gaining popularity as companies are realizing the value in providing helpful information with no string attached. According to a study conducted ...

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Why Pay-for-Play Media Outlets Should Be Avoided

February 16, 2014

It's been happening more and more for the past year. Traditional media outlets - TV, Newspapers and Magazines - are now prostituting their editorial content to ...

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Five rules When Working A PR Crisis

January 31, 2014

Negative press can happen to literally any company. Whether the actions that now draw the ire of the media was intended to cause harm or ...

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