Viewing posts from April, 2015

Starbucks continues to talk racial inequality with opening of Ferguson, Mo. store

April 30, 2015

Following its highly criticized #RaceTogether campaign, which asked baristas to initiate conversations about racial tensions with customers, Starbucks CEO Howard Schultz announced that the coffee ...

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Sometimes, it's the business plan that needs fixing

April 18, 2015

When a marketing plan doesn't take off, there are often multiple reasons for it. It could be a number of things. Maybe the messaging ...

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PR wishes and White House dreams

April 10, 2015

I woke up to an AP alert about Hillary Clinton’s anticipated presidential candidacy announcement this Sunday. The declaration is expected via Twitter taking a ...

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The Social News Network?

April 1, 2015

In recent months, I’ve consciously noticed an uptick in my use of Facebook. While I enjoy using Facebook as a way to stay in ...

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