Viewing posts by ajamison

The importance of internal and external communication

January 8, 2015

I recently called to schedule my daughters 13-month check-up and while I was on the phone with the receptionist, I was informed that her pediatrician ...

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Shop NFL Creates Successful Commercial Through Storytelling

November 26, 2014

Brands are constantly being challenged with finding creative ways to connect with their customers. Shop NFL recently did this through telling a story via a ...

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What your company is likely missing in its 2015 marketing plan

November 10, 2014

As companies focus on their 2015 marketing plans, it will likely entail researching potential tradeshows, reviewing editorial calendars and uncovering possible advertising opportunities. Organizations will ...

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NFL teams, coaches and cheerleaders score an "A" in PR

October 13, 2014

If you follow sports, you’re probably familiar with Devon Still’s story. The Bengals decided to keep the defensive tackle on the practice squad ...

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