Viewing posts by David Oates

In Marketing, Always Show Your Human Side

March 22, 2017

One cardinal rule in marketing is that people buy from folks that they know, like and trust.

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In Marketing, Try To Always Take The High Road

March 15, 2017

I see the “scare” and “anger” tactic often used in marketing. Placing fear in a customer who, unbeknownst to them before, was blindly following a ...

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PR Rule #7 - Work With Reporters When A Story Is Negative

March 2, 2017

Let me gush over one of my clients for a minute. I'm a big fan of Jerome's Furniture. While I have been for ...

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Crisis Communications - Uber Style

February 22, 2017

Whether you're a fan or not, Uber employed the right plan for their recent sexual harassment scandal. See what Stalwart Communications Founder David Oates ...

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PR Rule #5 — All You Have Is Your Credibility

February 16, 2017

Once you’ve lost it, it’s almost impossible to get back.

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