Viewing posts by David Oates

In Marketing, Try To Always Take The High Road

March 15, 2017

I see the “scare” and “anger” tactic often used in marketing. Placing fear in a customer who, unbeknownst to them before, was blindly following a ...

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PR Rule #7 - Work With Reporters When A Story Is Negative

March 2, 2017

Let me gush over one of my clients for a minute. I'm a big fan of Jerome's Furniture. While I have been for ...

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Crisis Communications - Uber Style

February 22, 2017

Whether you're a fan or not, Uber employed the right plan for their recent sexual harassment scandal. See what Stalwart Communications Founder David Oates ...

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PR Rule #5 — All You Have Is Your Credibility

February 16, 2017

Once you’ve lost it, it’s almost impossible to get back.

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RIP CW6 News - More Will Follow

February 9, 2017

Most of us have seen the announcement by XETV regarding the end of its English-speaking news programming after March 31. There are some experienced, highly ...

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