Marketing Professionals
Entrepreneur Magazine – Lessons from a pro: How to Handle a PR Crisis
Blog Post by Elizabeth Ireland I picked up an Entrepreneur Magazine at the airport this weekend and came across a fantastic Q&A with Ronn Torossian, founder of New York-based 5W Public Relations, about dealing with a PR nightmare. Great advice for both public relations professionals and businesses. How to Handle a PR Crisis By: Jennifer Wang, Entrepreneur Magazine – August…
Pay-on-Performance PR gets attention
I’m happy we were able to add to the conversation about why public relations agencies should move to this type of revenue model. I welcome your feedback as well! Stalwart Communications founder talks pay-on-performance By Jada Thomas Wednesday, August 11, 2010 David Oates founded Stalwart Communications four years ago on what he calls the Pay-on-Performance model, whereby his agency doesn’t…
Ireland – Shedding some ‘Light’ on the Union-Tribune for PR pros
By Elizabeth Ireland We recently went to a Q&A session with Jeff Light, the Union-Tribune’s new vice president and editor. The session was strictly for PR professionals sponsored by the San Diego chapter of PRSA. Light told us the content strategy for the paper is to follow a map of interest in the community and put expert voices on each…