By Elizabeth Ireland We recently went to a Q&A session with Jeff Light, the Union-Tribune’s new vice president and editor. The session was strictly for PR professionals sponsored by the San Diego chapter of PRSA. Light told us the content strategy for the paper is to follow a map of interest in the community and put expert voices on each…
By Elizabeth Ireland “Dedication” is the keen observation from one of our collaborators, Shane Santiago of SBS Studios, who visited Stalwart Communications and San Diego for the annual sold-out behemoth Comic-Con International. I heard someone say they should rename the epic pop culture event “Fandom-Con.” It must take some serious love to purchase a flight, an outrageously marked up hotel…
I’ve been reading this piece by Tom Foremski taking exception to the growing trend that journalists now only write about stories that will drive page views at the expense for missing a story. He cites recognized sources that claim doing so is career threatening, and take exception to that. But here’s the funny thing – writing what the readers will…