By admin on August 1, 2010
By Elizabeth Ireland We recently went to a Q&A session with Jeff Light, the Union-Tribune’s new vice president and editor. The session was strictly for PR professionals sponsored by the San Diego chapter of PRSA. Light told us the content strategy for the paper is to follow a map of interest in the community and put expert voices on each…
Posted in General, Marketing Professionals | Tagged Elizabeth Ireland, Jeff Light, PRSA, San Diego, San Diego Union-Tribune
By admin on July 27, 2010
By Elizabeth Ireland “Dedication” is the keen observation from one of our collaborators, Shane Santiago of SBS Studios, who visited Stalwart Communications and San Diego for the annual sold-out behemoth Comic-Con International. I heard someone say they should rename the epic pop culture event “Fandom-Con.” It must take some serious love to purchase a flight, an outrageously marked up hotel…
Posted in General, Marketing Professionals | Tagged Comic-Con, PR, SBS Studios, Stalwart Communications
By admin on July 25, 2010
Blogger’s Note: This is a re-post of Alyson Rybar’s Pay-on-Performance blog discussing a very insightful article by PR pro Susan Young Every so often I come across a good article that provides PR professionals with some tips. While these may seem repetitive and common sense, sometimes folks tend to forget how important these things are. 10 PR Trends That Are…
Posted in General, Marketing Professionals | Tagged Alyson Rybar, PR, Public Relations, tips, trends
By admin on July 13, 2010
I’ve been reading this piece by Tom Foremski taking exception to the growing trend that journalists now only write about stories that will drive page views at the expense for missing a story. He cites recognized sources that claim doing so is career threatening, and take exception to that. But here’s the funny thing – writing what the readers will…
Posted in General, Marketing Professionals | Tagged decision, editorial, Foremski, Journalism, page, Silicon, Tom, Valley, views, Watcher