By admin on November 11, 2010
Here’s a great video I just posted on our Pay-on-Performance blog Marketing Challenges – Then and Now by the Business Marketing Association on Marketing Challenges – Then and Now. Notice anything similar?
Posted in General, Marketing Professionals | Tagged Awareness, BMA, Marketing
By admin on October 26, 2010
By Alyson Rybar LeBron James was once my favorite NBA player. That was until July 8 when he announced during his one-hour segment “The Decision” that he would trade in his Cleveland Cavaliers jersey for a Miami Heat uniform. I truly enjoyed watching him play and after all this hoopla, I’m siding with the state of Ohio. Sure, he’s a…
Posted in General, Marketing Professionals | Tagged Alyson Rybar, Basketball, Cleveland Cavs, Commercial, ESPN, Lebron James, Miami Heat, NBA, Nike
By admin on October 21, 2010
Many clients will tell you that they want to be on the TODAY Show. One of our goals at Stalwart Communications is to get them there. That’s why I listened to a very insightful webcast this morning called “20 tips in 20 minutes: Pitching your clients to morning TV Shows” organized by Mediabistro.com. The presenter was Lisa Zlotnick, broadcast director…
Posted in General, Marketing Professionals | Tagged Elizabeth Ireland, Lisa Zlotnick, M Booth & Associates, Mediabistro.com, NBC, Today Show
By admin on October 20, 2010
Last Friday, I had the good fortune to be a fly on the wall during a round table with a handful of local HR and legal professionals who are considered to be among the best in their field. The topic was timely as all of them focused on issues of the day, including retention, training and recruiting. While I thoroughly…
Posted in General, Marketing Professionals | Tagged Alyson, Communications, Elizabeth, HR, human, Ireland, resources, Rybar, Stalwart