By admin on June 21, 2009
I finally got around to reading this article in Forbes by PR pro Robert Wynne. It’s good stuff overall, but as you can expect, I’ve got a couple of beefs with it. How To Hire A Public Relations Firm - Smart PR can deliver huge bang for your marketing buck. For starters, he refers to an old friend who’s a…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged Hiring, Pay-on-Performance, performance-based, PR Firm
By admin on June 19, 2009
Here’s a good article on ways PR firms need to turn the traditional media maylase into opportunities. I have one note to add – PR firms should also consider becoming media outlets themselves through social media channels. The decentralization of news will mean firms can offer their own credible, objective content with low up-front distribution costs. However, this will also…
Posted in General, Marketing Professionals | Tagged mainstream media, PR, steps
By admin on June 12, 2009
Three cheers for the recent Economist’s article on the rebirth of news via the Internet. Print editions take note – you can only blame yourselves for your own demise! Happy reading! The rebirth of news May 14th 2009 From The Economist print edition The internet is killing newspapers and giving birth to a new sort of news business THE race…
Posted in General, Marketing Professionals | Tagged Economist, Internet, Journalism, Newspapers
By admin on June 10, 2009
Thanks to reporter Erin Bridges for calling me about Social Media for Defense Contractors. Here’s the article and the link. I would welcome your feedback. Social networking opens lines of communication for companies, military By ERIN BRIDGES, The Daily Transcript Friday, June 5, 2009 In recent months, more and more members of the Department of Defense and the defense contracting…
Posted in General, Marketing Professionals | Tagged David Oates, Defense Contractors, Erin Bridges, Social Networking, The Daily Transcript