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Pay-for-Performance Starts to Gain Steam
Sophisticated Measurement Tools Help Model Become Reality at Media Shops Such as Interpublic's UM
Last year, Interpublic Group of Cos.' media agency, UM, hired consulting giant McKinsey to analyze how other industries are compensated, Buy Tramadol Without Prescription. Buy cheap Tramadol no rx, The objective was to change the antiquated agency-fee model to a riskier but more profitable pay-for-performance one. What resulted was a revamped system that more closely aligns the firm's goals with those of clients, doses Tramadol work. Canada, mexico, india, It is tied to key indicators such as sales or market share.
Pay-for-performance is like an urban legend of media buying and planning, ordering Tramadol online. Buy Tramadol Without Prescription, But with increasingly sophisticated measurement and planning tools, the concept is morphing into a reality that could in some cases replace the traditional fee model, under which shops make slim margins from a percentage of often low-balled budgets. Tramadol no prescription, UM has experimented with pay-for-performance with clients for the past few years. After having some success with the model, Tramadol pics, Tramadol overnight, UM has become more aggressive with it.
Half of the firm's clients, Tramadol forum, Is Tramadol addictive, which include Chrysler, are engaged in compensation in which at least 20% to 75% of each media-buying contract is earned through pay-for-performance, Tramadol blogs, Cheap Tramadol no rx, according to Guy Beach, chief operating officer, after Tramadol. Tramadol australia, uk, us, usa, Most of the remainder typically goes to cover costs.
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