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Part IV: Measuring the value of Pay-on-Performance: Crisis Communications

By admin on February 3, 2009

All bets are off for Pay-on-Performance working in a crisis communications situation, right? WRONG! Typical goals of executing crisis communications plans usually include these elements: – Reducing the amount of internal resources used to respond to queries – Effectively getting the corporate message out in a timely manner As such, agencies can show their effectiveness in meeting those goals on…

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Part III: Measuring the value of Pay-on-Performance in Event Marketing/PR initiatives

By admin on February 2, 2009

This one is a no-brainer, right? I mean – event market on a Pay-on-Performance model. Well…..yeah! If the purpose is to draw qualified prospects – be they customers, investors, partners or other stakeholders – to an event, then the marketing and PR firms on record should hold themselves to a metric that aligns the consulting fees to doing just that….

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Part II: Measuring the value of Pay-on-Performance – Media Relations

By admin on January 31, 2009

Many retainer-based PR firms today tell you the value of a well-placed article in a key publication is worth three times the rate charged to place a similarly-sized ad. Even if that’s true (and I’ve yet to find an objective reference to back that up), I don’t think that’s good enough. While I agree agencies like mine that operate on…

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