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By admin on February 5, 2010
Last night nearly 160 people attended our Stalwart Communications company celebration at Confidential Restaurant downtown San Diego. We’ve just passed our third anniversary, grew nearly 30 percent last year, doubled revenues over the last two years and are well on our way to another successful year! Clients and guests enjoyed a night of signature cocktails, heavy appetizers, door prizes, cigar…
Posted in General, Marketing Professionals, Pay-on-Performance
By admin on January 24, 2010
A GREAT video on how performance-based PR firms’ time has come. Kudos to my good friends at INK Inc. PR!! http://payonperformance.ning.com/video/time-to-change-your-pr-firm
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged ink, Pay-for-Performance, Pay-on-Performance, PR, Public Relations
By admin on November 15, 2009
This article is well worth the read, particularly as it mentions how PR Agencies must look beyond traditional media relations and more toward engagement models. While I don’t agree that the tactic of reaching out to newspapers, magazines and television stations is at all dead (even though giving them press releases is), this article clearly and accurately discusses how a…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged AdAge, conversations, direct, engagement, facilitate, media, PR, Professionals, relations
By admin on October 25, 2009
Check out this great blog post by my colleague that was originally featured on PRCouture.com. Fashion PR: Highlight Your Experts on a Different Runway by PR Couture | October 20, 2009 [The following is a guest post by Alyson Ryber. Alyson is the Program Manager at Stalwart Communications, a Pay-on-Performance PR and Marketing agency located in San Diego, Calif. The…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged Alyson Rybar, Experts, PR, PRCouture.com, speaking opportunities
By admin on October 23, 2009
I wholeheartedly agree with this article that agencies are in more trouble making their clients happy than ever before. I also believe that the piece touches one some of the key points, but not for the right reasons. It’s not so much that companies are trying to figure out which firms have the right resources for them, but rather, which…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged agencies, BtoB, Clients, Magazine, Performance, Relationships, Retainers
By admin on September 25, 2009
What a great article about Pay-for-Performance marketing and PR firms. Big time kudos to Dick Grove the folks at INK for being included. Well deserved! Check it out for yourself! What Have You Done For Me Lately? Companies are under pressure to get the results of their marketing money. Here’s how to prove you’re delivering. By Geoff Williams |…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged Dick Grove, Entrepreneur Magazine, INK PR, Marketing, Pay-for-Performance, Pay-on-Performance, PR
By admin on September 9, 2009
It’s truly an honor for me to be a part of this year’s San Diego Metropolitan’s 10th Annual 40 Under 40 list. Take a look at some of the talent in this group: New PR model: Pay-on-performance In 2006, David Oates launched a public relations and marketing agency based on a somewhat unorthodox but appealing compensation model: pay for performance….
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged 40 Under 40 list, San Diego Metropolitan
By admin on September 4, 2009
Guest blog post by Alyson Rybar While the majority of PR firms operate on the traditional retainer-based model, Stalwart Communications offers clients the new and proven “Pay-on-Performance” fee structure. Not only does this method focus on bringing value to our clients by assigning fees to specific outcomes, but it’s preferred by many PR professionals because it encourages them to attain…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged employees, incentive, Performance, PR, stake
By admin on August 23, 2009
It’s no great secret that nonprofit firms have seen a drop in donations and government grants during these tough economic times. Individuals concerned with cash flow have scaled back, while state legislators like here in California have drastically cut programs and contributions, even to entities that fostered job creation and economic development. As a result, many nonprofits are now operating…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged nonprofits, Pay-on-Performance, PR
By admin on August 18, 2009
A good article with some good insight, but I’m concerned that the overall debate misses the point. New technologies will come and go, being replaced by more innovative and relevant ways for organizations to communicate with specific audiences. For advertising and PR firms to remain effective and show their value, they should adopt performance-based strategies. For it’s not just the…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged advertising, crossroads, herald, media, miami, Pay-on-Performance, PR, public, relations, social