I came across this Chief Marketer contributed article today, and while I agree in principle with the points Mara Conklin makes, I have some issues with my fellow PR firms playing the game of scolding customers on how to be a good client. Instead, I’d challenge us as an industry to look into the mirror more, and realize that in…
By Alyson Rybar I recently read PR versus Advertising and while I expected it to be a post explaining the key differences between the two, Paul Stallard did a great job showing the value that PR can bring clients opposed to advertising. He brought up a valid point that rarely anyone reads the adverts in a magazine; everyone goes straight…
Last night nearly 160 people attended our Stalwart Communications company celebration at Confidential Restaurant downtown San Diego. We’ve just passed our third anniversary, grew nearly 30 percent last year, doubled revenues over the last two years and are well on our way to another successful year! Clients and guests enjoyed a night of signature cocktails, heavy appetizers, door prizes, cigar…
A GREAT video on how performance-based PR firms’ time has come. Kudos to my good friends at INK Inc. PR!! http://payonperformance.ning.com/video/time-to-change-your-pr-firm