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Pay-on-Performance

Forbes – How to hire a PR firm

By admin on June 21, 2009

I finally got around to reading this article in Forbes by PR pro Robert Wynne. It’s good stuff overall, but as you can expect, I’ve got a couple of beefs with it. How To Hire A Public Relations Firm -  Smart PR can deliver huge bang for your marketing buck. For starters, he refers to an old friend who’s a…

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I’m in Bulldog Reporter – again

By admin on May 26, 2009

Thanks to content editor Brian Pittman for putting this article prominently for most of last week’s editions of Bulldog Reporter’s Daily Dog. No Economic Quick Fix: Don’t Go Performance-Based PR for Wrong Reasons By David B. Oates, APR, President, Stalwart Communications I was pleased in seeing a recent Wall Street Journal article on how marketing agencies appear to be adopting…

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Marketing tip – your best assets may be your competitors!

By admin on May 15, 2009

Two days ago, I posted a quick Tweet commenting on a recent letter to the editor by the Public Relations Society of America’s Chairman and CEO. I ended the 140-character post by saying he should advocate the elimination of retainers. Though unintentional, I quickly realized that I struck a raw nerve with a fellow PR practitioner that resulted in a…

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Brand Experience in 5 Minutes – the Southwest Airlines Way

By admin on May 1, 2009

Check out this great post by my colleague, Alyson Rybar, on how Southwest Airlines sets itself apart in customer service in just five minutes. There’s a correlation her to our Pay-on-Performance model: good companies can highlight their competitive advantage in short order! Happy Reading! Southwest Airlines Soaring High With A New Brand Experience Recently I’ve had the misfortune of flying…

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