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She can be reached at cnoricks@reddoor.biz.]]> http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/feed/ 1 Red Door Interactive once again in Colorado Biz Magazine http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/ http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/#comments Fri, 16 Jul 2010 05:08:21 +0000 admin http://stalwartcom.com/blog/?p=938 we secured for John Faris at Red Door Interactive: Ten great ways to optimize your internet presence Remember: all search is local By John Faris Former U.S. Congressman Tip O’Neill famously coined the phrase “All politics is local.” In much the same way, retail and service companies are quickly coming to realize that all marketing is local. 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The multinational conglomerate is now in the midst of an aggressive marketing campaign pledging that it will do whatever it takes to makes things right. While that may very well be true, many among general population believe that their current actions are born more out of necessity than altruistic reasons. Herein lies the lesson for BP and Corporate Communications practitioners. In a crisis, companies should articulate all the facts involved and own up to their mistakes early and with full sincerity, even if the circumstances surrounding an incident are still being investigated. The costs in doing otherwise will be far greater. Jim Joyce knew that instinctively. 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]]> http://stalwartcom.com/blog/2010/10/amsolars-josh-weinstein-featured-in-energy-boom/feed/ 0 AMSOLAR on NBC San Diego http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/ http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/#comments Mon, 30 Aug 2010 05:16:18 +0000 admin http://stalwartcom.com/blog/?p=1027 AMSOLAR Corporation's impact on schools. Take a look! Schools Going Solar Will Save Million$
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The answer lies not in having merchandising tunnel vision, or in vague brand statements, but by creating a community that connects patrons with the brand and with each other, and social networks have staked a modern claim in fostering these relationships. Once retailers fulfill their shoppers’ latest fashion craving, the next step is to keep them involved (and shopping!) through meaningful, one-on-one conversations, no matter the season or sale. Facebook and Twitter both provide real-time engagement opportunities that can extend brand affinity, word-of-mouth and yes, even increased purchases away from the storefront, away from the brand website -- right where shoppers are spending the majority of their online time. Here are five tips that fast fashion retailers can do to better amplify customer interaction through social media: 1) Offer exclusive “Social Media Only” promotions Sharing special offers exclusively for those individuals that follow a particular outlet’s brand increases shopper’s desire to pay attention to that brand’s Facebook or Twitter updates. Furthermore, tracking the ROI of social initiatives can be easily done through coupons and social media sales -- just wait until that LBD (little black dress) sells out an hour after you post a Twitter sneak sale! 2) Share accolades Today’s mass market culture inundates young women with celebrity style and celebrity stylists. Take advantage of traditional PR for social media content. For example, Charlotte Russe’s skinny jeans were recently featured in Seventeen and that led to a conversation on Facebook about the skinny jean trend. Tying this print feature into a current denim promotion just fed the fashion fire. 3) Play games Hosting contests or polls via Facebook, Twitter and similar sites is an effective strategy to engage with customers and increase brand awareness in a fun way. It allows fans to become excited about the brand and will keep shoppers coming back. For example, Charlotte Russe hosts a weekly "play fashion stylist" poll that allows followers to share their preferences by pairing one clothing item with another, such as a particular set of shoes with a certain dress. Posing questions gives fans a platform to voice what they like or don't like about current trends. 4) Showcase new arrivals Inform customers when new merchandise is available whether it’s in-store or online. Whenever possible, raise interest by “leaking” new looks through social first. Charlotte Russe shares behind the scenes photos of fashion shoots for upcoming styles and builds conversation around these sneak peeks. Nowadays, more and more shoppers are conducting the majority of purchases online. By giving them a head’s up on new arrivals via social network pages, a store increases their chances getting their new looks to shoppers through social media sharing and word of mouth, upping the ante for at higher sales. 5) Compliment other marketing programs While a social media strategy is a phenomenal way to interact with fans and build a brand, it’s also important for retailers to create one that compliments other programs in place such as email marketing. Brands should also promote social programs in-store -- at point-of-sale, on receipts, even on shopping bags. Make it impossible for shoppers to miss out on all the goods you have to offer them through your social pages. Since fast fashion means one day it's in and the next it's out, retailers must perform the delicate act of keeping up with key trends while, at the same time, slowing down to connect personally with shoppers. A high-engagement social media strategy allows retailers to keep customers front and center by formulating a connection that helps drive word-of-mouth and repeat purchases. While a customer’s last purchase might be “so last year,” these platforms are crucial all season long. Crosby Noricks is the senior strategist of Social Media for Red Door Interactive, an Internet presence management firm with offices in San Diego and Denver that helps organizations profit from their web initiatives. Clients include Charlotte Russe, Cricket Communications, Garden Fresh Corp, California Avocado Commission, Rubio’s Fresh Mexican Grill and PETCO. She can be reached at cnoricks@reddoor.biz.]]> http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/feed/ 1 Red Door Interactive once again in Colorado Biz Magazine http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/ http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/#comments Fri, 16 Jul 2010 05:08:21 +0000 admin http://stalwartcom.com/blog/?p=938 we secured for John Faris at Red Door Interactive: Ten great ways to optimize your internet presence Remember: all search is local By John Faris Former U.S. Congressman Tip O’Neill famously coined the phrase “All politics is local.” In much the same way, retail and service companies are quickly coming to realize that all marketing is local. With the recent rise - and soon to be explosion – in GPS/mapping-enabled smart phones and drastic changes in the way Google searches trigger local results, local search is rapidly becoming a critical marketing channel. The concept is more evolutionary than revolutionary; most marketers are savvy enough to already claim their listings in Google Places. However, that’s only the first step in a comprehensive strategy, since the majority of location-specific searches don’t take place on Google. Many consumers use other outlets such as online yellow pages, local directories and city guides like CitySearch or Yelp as well as search engines, including Yahoo and Bing, to conduct their searches for local businesses. Even if Google were to start dominating local search like they dominate general search queries, their results are heavily influenced by these other local sources. So before missing the boat entirely, here are 10 things marketers can do today to optimize their Internet presence for local search queries. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/feed/ 0 What Umpire Jim Joyce Could Teach BP about PR http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/ http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/#comments Mon, 07 Jun 2010 03:51:52 +0000 admin http://stalwartcom.com/blog/?p=870 British Petroleum should take a lesson from Umpire Jim Joyce. Source: Associated Press After being shown the replay that clearly proved he should have called Cleveland Indians' Jason Donald out at first, Joyce immediately called for a private meeting to Detroit Tigers pitcher Armando Galarraga to personally apologize for his colossal mistake, then went to the press to publicly do the same. He didn't need to consult with management or his lawyer - he simply did the right thing. Not wanting to stop there, Joyce suited up for the next day's game despite being given the option by Major League Baseball to skip it, and walked out onto Comerica Park to the jeers - and some applause - of the home town crowd. In doing so, he endeared himself to an audience (myself included) that can relate to being in a position where they failed in a most visible way, despite their best efforts. Source: Getty Images BP, on the other hand, didn't fess up to owning the ongoing Gulf problem until public opinion came out overwhelmingly against their initial "finger-pointing" tactic of trying to displace the blame in part, if not full, towards their subcontractors Halliburton and Transocean in front of the U.S. Senate Committee on Environment and Public Works in early May. The multinational conglomerate is now in the midst of an aggressive marketing campaign pledging that it will do whatever it takes to makes things right. While that may very well be true, many among general population believe that their current actions are born more out of necessity than altruistic reasons. Herein lies the lesson for BP and Corporate Communications practitioners. In a crisis, companies should articulate all the facts involved and own up to their mistakes early and with full sincerity, even if the circumstances surrounding an incident are still being investigated. The costs in doing otherwise will be far greater. Jim Joyce knew that instinctively. 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]]> http://stalwartcom.com/blog/2010/10/amsolars-josh-weinstein-featured-in-energy-boom/feed/ 0 AMSOLAR on NBC San Diego http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/ http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/#comments Mon, 30 Aug 2010 05:16:18 +0000 admin http://stalwartcom.com/blog/?p=1027 AMSOLAR Corporation's impact on schools. Take a look! Schools Going Solar Will Save Million$
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]]> http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/feed/ 0 Red Door’s Crosby Noricks in Chain Store Age http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/ http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/#comments Wed, 25 Aug 2010 04:15:06 +0000 admin http://stalwartcom.com/blog/?p=1019 Alyson Rybar's expert media relations skills! Happy reading! Fast-fashion retailers slow down to engage with customers Aug. 24 2010 By Crosby Noricks Email: cnoricks@reddoor.biz Fast-fashion retailers provide shoppers with the latest trends that, in many cases, are in one minute and out the next. So if the customer experience changes so frequently, how do brands form meaningful relationships? The answer lies not in having merchandising tunnel vision, or in vague brand statements, but by creating a community that connects patrons with the brand and with each other, and social networks have staked a modern claim in fostering these relationships. Once retailers fulfill their shoppers’ latest fashion craving, the next step is to keep them involved (and shopping!) through meaningful, one-on-one conversations, no matter the season or sale. Facebook and Twitter both provide real-time engagement opportunities that can extend brand affinity, word-of-mouth and yes, even increased purchases away from the storefront, away from the brand website -- right where shoppers are spending the majority of their online time. Here are five tips that fast fashion retailers can do to better amplify customer interaction through social media: 1) Offer exclusive “Social Media Only” promotions Sharing special offers exclusively for those individuals that follow a particular outlet’s brand increases shopper’s desire to pay attention to that brand’s Facebook or Twitter updates. Furthermore, tracking the ROI of social initiatives can be easily done through coupons and social media sales -- just wait until that LBD (little black dress) sells out an hour after you post a Twitter sneak sale! 2) Share accolades Today’s mass market culture inundates young women with celebrity style and celebrity stylists. Take advantage of traditional PR for social media content. For example, Charlotte Russe’s skinny jeans were recently featured in Seventeen and that led to a conversation on Facebook about the skinny jean trend. Tying this print feature into a current denim promotion just fed the fashion fire. 3) Play games Hosting contests or polls via Facebook, Twitter and similar sites is an effective strategy to engage with customers and increase brand awareness in a fun way. It allows fans to become excited about the brand and will keep shoppers coming back. For example, Charlotte Russe hosts a weekly "play fashion stylist" poll that allows followers to share their preferences by pairing one clothing item with another, such as a particular set of shoes with a certain dress. Posing questions gives fans a platform to voice what they like or don't like about current trends. 4) Showcase new arrivals Inform customers when new merchandise is available whether it’s in-store or online. Whenever possible, raise interest by “leaking” new looks through social first. Charlotte Russe shares behind the scenes photos of fashion shoots for upcoming styles and builds conversation around these sneak peeks. Nowadays, more and more shoppers are conducting the majority of purchases online. By giving them a head’s up on new arrivals via social network pages, a store increases their chances getting their new looks to shoppers through social media sharing and word of mouth, upping the ante for at higher sales. 5) Compliment other marketing programs While a social media strategy is a phenomenal way to interact with fans and build a brand, it’s also important for retailers to create one that compliments other programs in place such as email marketing. Brands should also promote social programs in-store -- at point-of-sale, on receipts, even on shopping bags. Make it impossible for shoppers to miss out on all the goods you have to offer them through your social pages. Since fast fashion means one day it's in and the next it's out, retailers must perform the delicate act of keeping up with key trends while, at the same time, slowing down to connect personally with shoppers. A high-engagement social media strategy allows retailers to keep customers front and center by formulating a connection that helps drive word-of-mouth and repeat purchases. While a customer’s last purchase might be “so last year,” these platforms are crucial all season long. Crosby Noricks is the senior strategist of Social Media for Red Door Interactive, an Internet presence management firm with offices in San Diego and Denver that helps organizations profit from their web initiatives. Clients include Charlotte Russe, Cricket Communications, Garden Fresh Corp, California Avocado Commission, Rubio’s Fresh Mexican Grill and PETCO. She can be reached at cnoricks@reddoor.biz.]]> http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/feed/ 1 Red Door Interactive once again in Colorado Biz Magazine http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/ http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/#comments Fri, 16 Jul 2010 05:08:21 +0000 admin http://stalwartcom.com/blog/?p=938 we secured for John Faris at Red Door Interactive: Ten great ways to optimize your internet presence Remember: all search is local By John Faris Former U.S. Congressman Tip O’Neill famously coined the phrase “All politics is local.” In much the same way, retail and service companies are quickly coming to realize that all marketing is local. With the recent rise - and soon to be explosion – in GPS/mapping-enabled smart phones and drastic changes in the way Google searches trigger local results, local search is rapidly becoming a critical marketing channel. The concept is more evolutionary than revolutionary; most marketers are savvy enough to already claim their listings in Google Places. However, that’s only the first step in a comprehensive strategy, since the majority of location-specific searches don’t take place on Google. Many consumers use other outlets such as online yellow pages, local directories and city guides like CitySearch or Yelp as well as search engines, including Yahoo and Bing, to conduct their searches for local businesses. Even if Google were to start dominating local search like they dominate general search queries, their results are heavily influenced by these other local sources. So before missing the boat entirely, here are 10 things marketers can do today to optimize their Internet presence for local search queries. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/feed/ 0 What Umpire Jim Joyce Could Teach BP about PR http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/ http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/#comments Mon, 07 Jun 2010 03:51:52 +0000 admin http://stalwartcom.com/blog/?p=870 British Petroleum should take a lesson from Umpire Jim Joyce. Source: Associated Press After being shown the replay that clearly proved he should have called Cleveland Indians' Jason Donald out at first, Joyce immediately called for a private meeting to Detroit Tigers pitcher Armando Galarraga to personally apologize for his colossal mistake, then went to the press to publicly do the same. He didn't need to consult with management or his lawyer - he simply did the right thing. Not wanting to stop there, Joyce suited up for the next day's game despite being given the option by Major League Baseball to skip it, and walked out onto Comerica Park to the jeers - and some applause - of the home town crowd. In doing so, he endeared himself to an audience (myself included) that can relate to being in a position where they failed in a most visible way, despite their best efforts. Source: Getty Images BP, on the other hand, didn't fess up to owning the ongoing Gulf problem until public opinion came out overwhelmingly against their initial "finger-pointing" tactic of trying to displace the blame in part, if not full, towards their subcontractors Halliburton and Transocean in front of the U.S. Senate Committee on Environment and Public Works in early May. The multinational conglomerate is now in the midst of an aggressive marketing campaign pledging that it will do whatever it takes to makes things right. While that may very well be true, many among general population believe that their current actions are born more out of necessity than altruistic reasons. Herein lies the lesson for BP and Corporate Communications practitioners. In a crisis, companies should articulate all the facts involved and own up to their mistakes early and with full sincerity, even if the circumstances surrounding an incident are still being investigated. The costs in doing otherwise will be far greater. Jim Joyce knew that instinctively. 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]]> http://stalwartcom.com/blog/2010/10/amsolars-josh-weinstein-featured-in-energy-boom/feed/ 0 AMSOLAR on NBC San Diego http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/ http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/#comments Mon, 30 Aug 2010 05:16:18 +0000 admin http://stalwartcom.com/blog/?p=1027 AMSOLAR Corporation's impact on schools. Take a look! Schools Going Solar Will Save Million$
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]]> http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/feed/ 0 Red Door’s Crosby Noricks in Chain Store Age http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/ http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/#comments Wed, 25 Aug 2010 04:15:06 +0000 admin http://stalwartcom.com/blog/?p=1019 Alyson Rybar's expert media relations skills! Happy reading! Fast-fashion retailers slow down to engage with customers Aug. 24 2010 By Crosby Noricks Email: cnoricks@reddoor.biz Fast-fashion retailers provide shoppers with the latest trends that, in many cases, are in one minute and out the next. So if the customer experience changes so frequently, how do brands form meaningful relationships? The answer lies not in having merchandising tunnel vision, or in vague brand statements, but by creating a community that connects patrons with the brand and with each other, and social networks have staked a modern claim in fostering these relationships. Once retailers fulfill their shoppers’ latest fashion craving, the next step is to keep them involved (and shopping!) through meaningful, one-on-one conversations, no matter the season or sale. Facebook and Twitter both provide real-time engagement opportunities that can extend brand affinity, word-of-mouth and yes, even increased purchases away from the storefront, away from the brand website -- right where shoppers are spending the majority of their online time. Here are five tips that fast fashion retailers can do to better amplify customer interaction through social media: 1) Offer exclusive “Social Media Only” promotions Sharing special offers exclusively for those individuals that follow a particular outlet’s brand increases shopper’s desire to pay attention to that brand’s Facebook or Twitter updates. Furthermore, tracking the ROI of social initiatives can be easily done through coupons and social media sales -- just wait until that LBD (little black dress) sells out an hour after you post a Twitter sneak sale! 2) Share accolades Today’s mass market culture inundates young women with celebrity style and celebrity stylists. Take advantage of traditional PR for social media content. For example, Charlotte Russe’s skinny jeans were recently featured in Seventeen and that led to a conversation on Facebook about the skinny jean trend. Tying this print feature into a current denim promotion just fed the fashion fire. 3) Play games Hosting contests or polls via Facebook, Twitter and similar sites is an effective strategy to engage with customers and increase brand awareness in a fun way. It allows fans to become excited about the brand and will keep shoppers coming back. For example, Charlotte Russe hosts a weekly "play fashion stylist" poll that allows followers to share their preferences by pairing one clothing item with another, such as a particular set of shoes with a certain dress. Posing questions gives fans a platform to voice what they like or don't like about current trends. 4) Showcase new arrivals Inform customers when new merchandise is available whether it’s in-store or online. Whenever possible, raise interest by “leaking” new looks through social first. Charlotte Russe shares behind the scenes photos of fashion shoots for upcoming styles and builds conversation around these sneak peeks. Nowadays, more and more shoppers are conducting the majority of purchases online. By giving them a head’s up on new arrivals via social network pages, a store increases their chances getting their new looks to shoppers through social media sharing and word of mouth, upping the ante for at higher sales. 5) Compliment other marketing programs While a social media strategy is a phenomenal way to interact with fans and build a brand, it’s also important for retailers to create one that compliments other programs in place such as email marketing. Brands should also promote social programs in-store -- at point-of-sale, on receipts, even on shopping bags. Make it impossible for shoppers to miss out on all the goods you have to offer them through your social pages. Since fast fashion means one day it's in and the next it's out, retailers must perform the delicate act of keeping up with key trends while, at the same time, slowing down to connect personally with shoppers. A high-engagement social media strategy allows retailers to keep customers front and center by formulating a connection that helps drive word-of-mouth and repeat purchases. While a customer’s last purchase might be “so last year,” these platforms are crucial all season long. Crosby Noricks is the senior strategist of Social Media for Red Door Interactive, an Internet presence management firm with offices in San Diego and Denver that helps organizations profit from their web initiatives. Clients include Charlotte Russe, Cricket Communications, Garden Fresh Corp, California Avocado Commission, Rubio’s Fresh Mexican Grill and PETCO. She can be reached at cnoricks@reddoor.biz.]]> http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/feed/ 1 Red Door Interactive once again in Colorado Biz Magazine http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/ http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/#comments Fri, 16 Jul 2010 05:08:21 +0000 admin http://stalwartcom.com/blog/?p=938 we secured for John Faris at Red Door Interactive: Ten great ways to optimize your internet presence Remember: all search is local By John Faris Former U.S. Congressman Tip O’Neill famously coined the phrase “All politics is local.” In much the same way, retail and service companies are quickly coming to realize that all marketing is local. With the recent rise - and soon to be explosion – in GPS/mapping-enabled smart phones and drastic changes in the way Google searches trigger local results, local search is rapidly becoming a critical marketing channel. The concept is more evolutionary than revolutionary; most marketers are savvy enough to already claim their listings in Google Places. However, that’s only the first step in a comprehensive strategy, since the majority of location-specific searches don’t take place on Google. Many consumers use other outlets such as online yellow pages, local directories and city guides like CitySearch or Yelp as well as search engines, including Yahoo and Bing, to conduct their searches for local businesses. Even if Google were to start dominating local search like they dominate general search queries, their results are heavily influenced by these other local sources. So before missing the boat entirely, here are 10 things marketers can do today to optimize their Internet presence for local search queries. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/feed/ 0 What Umpire Jim Joyce Could Teach BP about PR http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/ http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/#comments Mon, 07 Jun 2010 03:51:52 +0000 admin http://stalwartcom.com/blog/?p=870 British Petroleum should take a lesson from Umpire Jim Joyce. Source: Associated Press After being shown the replay that clearly proved he should have called Cleveland Indians' Jason Donald out at first, Joyce immediately called for a private meeting to Detroit Tigers pitcher Armando Galarraga to personally apologize for his colossal mistake, then went to the press to publicly do the same. 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]]> http://stalwartcom.com/blog/2010/10/amsolars-josh-weinstein-featured-in-energy-boom/feed/ 0 AMSOLAR on NBC San Diego http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/ http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/#comments Mon, 30 Aug 2010 05:16:18 +0000 admin http://stalwartcom.com/blog/?p=1027 AMSOLAR Corporation's impact on schools. Take a look! Schools Going Solar Will Save Million$
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She can be reached at cnoricks@reddoor.biz.]]> http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/feed/ 1 Red Door Interactive once again in Colorado Biz Magazine http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/ http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/#comments Fri, 16 Jul 2010 05:08:21 +0000 admin http://stalwartcom.com/blog/?p=938 we secured for John Faris at Red Door Interactive: Ten great ways to optimize your internet presence Remember: all search is local By John Faris Former U.S. Congressman Tip O’Neill famously coined the phrase “All politics is local.” In much the same way, retail and service companies are quickly coming to realize that all marketing is local. With the recent rise - and soon to be explosion – in GPS/mapping-enabled smart phones and drastic changes in the way Google searches trigger local results, local search is rapidly becoming a critical marketing channel. The concept is more evolutionary than revolutionary; most marketers are savvy enough to already claim their listings in Google Places. However, that’s only the first step in a comprehensive strategy, since the majority of location-specific searches don’t take place on Google. Many consumers use other outlets such as online yellow pages, local directories and city guides like CitySearch or Yelp as well as search engines, including Yahoo and Bing, to conduct their searches for local businesses. Even if Google were to start dominating local search like they dominate general search queries, their results are heavily influenced by these other local sources. 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The multinational conglomerate is now in the midst of an aggressive marketing campaign pledging that it will do whatever it takes to makes things right. While that may very well be true, many among general population believe that their current actions are born more out of necessity than altruistic reasons. Herein lies the lesson for BP and Corporate Communications practitioners. In a crisis, companies should articulate all the facts involved and own up to their mistakes early and with full sincerity, even if the circumstances surrounding an incident are still being investigated. The costs in doing otherwise will be far greater. Jim Joyce knew that instinctively. 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]]> http://stalwartcom.com/blog/2010/10/amsolars-josh-weinstein-featured-in-energy-boom/feed/ 0 AMSOLAR on NBC San Diego http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/ http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/#comments Mon, 30 Aug 2010 05:16:18 +0000 admin http://stalwartcom.com/blog/?p=1027 AMSOLAR Corporation's impact on schools. Take a look! Schools Going Solar Will Save Million$
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The answer lies not in having merchandising tunnel vision, or in vague brand statements, but by creating a community that connects patrons with the brand and with each other, and social networks have staked a modern claim in fostering these relationships. Once retailers fulfill their shoppers’ latest fashion craving, the next step is to keep them involved (and shopping!) through meaningful, one-on-one conversations, no matter the season or sale. Facebook and Twitter both provide real-time engagement opportunities that can extend brand affinity, word-of-mouth and yes, even increased purchases away from the storefront, away from the brand website -- right where shoppers are spending the majority of their online time. 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Nowadays, more and more shoppers are conducting the majority of purchases online. By giving them a head’s up on new arrivals via social network pages, a store increases their chances getting their new looks to shoppers through social media sharing and word of mouth, upping the ante for at higher sales. 5) Compliment other marketing programs While a social media strategy is a phenomenal way to interact with fans and build a brand, it’s also important for retailers to create one that compliments other programs in place such as email marketing. Brands should also promote social programs in-store -- at point-of-sale, on receipts, even on shopping bags. Make it impossible for shoppers to miss out on all the goods you have to offer them through your social pages. Since fast fashion means one day it's in and the next it's out, retailers must perform the delicate act of keeping up with key trends while, at the same time, slowing down to connect personally with shoppers. A high-engagement social media strategy allows retailers to keep customers front and center by formulating a connection that helps drive word-of-mouth and repeat purchases. While a customer’s last purchase might be “so last year,” these platforms are crucial all season long. Crosby Noricks is the senior strategist of Social Media for Red Door Interactive, an Internet presence management firm with offices in San Diego and Denver that helps organizations profit from their web initiatives. Clients include Charlotte Russe, Cricket Communications, Garden Fresh Corp, California Avocado Commission, Rubio’s Fresh Mexican Grill and PETCO. She can be reached at cnoricks@reddoor.biz.]]> http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/feed/ 1 Red Door Interactive once again in Colorado Biz Magazine http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/ http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/#comments Fri, 16 Jul 2010 05:08:21 +0000 admin http://stalwartcom.com/blog/?p=938 we secured for John Faris at Red Door Interactive: Ten great ways to optimize your internet presence Remember: all search is local By John Faris Former U.S. Congressman Tip O’Neill famously coined the phrase “All politics is local.” In much the same way, retail and service companies are quickly coming to realize that all marketing is local. 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So before missing the boat entirely, here are 10 things marketers can do today to optimize their Internet presence for local search queries. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/feed/ 0 What Umpire Jim Joyce Could Teach BP about PR http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/ http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/#comments Mon, 07 Jun 2010 03:51:52 +0000 admin http://stalwartcom.com/blog/?p=870 British Petroleum should take a lesson from Umpire Jim Joyce. Source: Associated Press After being shown the replay that clearly proved he should have called Cleveland Indians' Jason Donald out at first, Joyce immediately called for a private meeting to Detroit Tigers pitcher Armando Galarraga to personally apologize for his colossal mistake, then went to the press to publicly do the same. 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The multinational conglomerate is now in the midst of an aggressive marketing campaign pledging that it will do whatever it takes to makes things right. While that may very well be true, many among general population believe that their current actions are born more out of necessity than altruistic reasons. Herein lies the lesson for BP and Corporate Communications practitioners. In a crisis, companies should articulate all the facts involved and own up to their mistakes early and with full sincerity, even if the circumstances surrounding an incident are still being investigated. The costs in doing otherwise will be far greater. Jim Joyce knew that instinctively. 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]]> http://stalwartcom.com/blog/2010/10/amsolars-josh-weinstein-featured-in-energy-boom/feed/ 0 AMSOLAR on NBC San Diego http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/ http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/#comments Mon, 30 Aug 2010 05:16:18 +0000 admin http://stalwartcom.com/blog/?p=1027 AMSOLAR Corporation's impact on schools. Take a look! Schools Going Solar Will Save Million$
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]]> http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/feed/ 0 Red Door’s Crosby Noricks in Chain Store Age http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/ http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/#comments Wed, 25 Aug 2010 04:15:06 +0000 admin http://stalwartcom.com/blog/?p=1019 Alyson Rybar's expert media relations skills! Happy reading! Fast-fashion retailers slow down to engage with customers Aug. 24 2010 By Crosby Noricks Email: cnoricks@reddoor.biz Fast-fashion retailers provide shoppers with the latest trends that, in many cases, are in one minute and out the next. So if the customer experience changes so frequently, how do brands form meaningful relationships? The answer lies not in having merchandising tunnel vision, or in vague brand statements, but by creating a community that connects patrons with the brand and with each other, and social networks have staked a modern claim in fostering these relationships. Once retailers fulfill their shoppers’ latest fashion craving, the next step is to keep them involved (and shopping!) through meaningful, one-on-one conversations, no matter the season or sale. Facebook and Twitter both provide real-time engagement opportunities that can extend brand affinity, word-of-mouth and yes, even increased purchases away from the storefront, away from the brand website -- right where shoppers are spending the majority of their online time. Here are five tips that fast fashion retailers can do to better amplify customer interaction through social media: 1) Offer exclusive “Social Media Only” promotions Sharing special offers exclusively for those individuals that follow a particular outlet’s brand increases shopper’s desire to pay attention to that brand’s Facebook or Twitter updates. Furthermore, tracking the ROI of social initiatives can be easily done through coupons and social media sales -- just wait until that LBD (little black dress) sells out an hour after you post a Twitter sneak sale! 2) Share accolades Today’s mass market culture inundates young women with celebrity style and celebrity stylists. Take advantage of traditional PR for social media content. For example, Charlotte Russe’s skinny jeans were recently featured in Seventeen and that led to a conversation on Facebook about the skinny jean trend. Tying this print feature into a current denim promotion just fed the fashion fire. 3) Play games Hosting contests or polls via Facebook, Twitter and similar sites is an effective strategy to engage with customers and increase brand awareness in a fun way. It allows fans to become excited about the brand and will keep shoppers coming back. For example, Charlotte Russe hosts a weekly "play fashion stylist" poll that allows followers to share their preferences by pairing one clothing item with another, such as a particular set of shoes with a certain dress. Posing questions gives fans a platform to voice what they like or don't like about current trends. 4) Showcase new arrivals Inform customers when new merchandise is available whether it’s in-store or online. Whenever possible, raise interest by “leaking” new looks through social first. Charlotte Russe shares behind the scenes photos of fashion shoots for upcoming styles and builds conversation around these sneak peeks. 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A high-engagement social media strategy allows retailers to keep customers front and center by formulating a connection that helps drive word-of-mouth and repeat purchases. While a customer’s last purchase might be “so last year,” these platforms are crucial all season long. Crosby Noricks is the senior strategist of Social Media for Red Door Interactive, an Internet presence management firm with offices in San Diego and Denver that helps organizations profit from their web initiatives. Clients include Charlotte Russe, Cricket Communications, Garden Fresh Corp, California Avocado Commission, Rubio’s Fresh Mexican Grill and PETCO. She can be reached at cnoricks@reddoor.biz.]]> http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/feed/ 1 Red Door Interactive once again in Colorado Biz Magazine http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/ http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/#comments Fri, 16 Jul 2010 05:08:21 +0000 admin http://stalwartcom.com/blog/?p=938 we secured for John Faris at Red Door Interactive: Ten great ways to optimize your internet presence Remember: all search is local By John Faris Former U.S. Congressman Tip O’Neill famously coined the phrase “All politics is local.” In much the same way, retail and service companies are quickly coming to realize that all marketing is local. With the recent rise - and soon to be explosion – in GPS/mapping-enabled smart phones and drastic changes in the way Google searches trigger local results, local search is rapidly becoming a critical marketing channel. The concept is more evolutionary than revolutionary; most marketers are savvy enough to already claim their listings in Google Places. However, that’s only the first step in a comprehensive strategy, since the majority of location-specific searches don’t take place on Google. Many consumers use other outlets such as online yellow pages, local directories and city guides like CitySearch or Yelp as well as search engines, including Yahoo and Bing, to conduct their searches for local businesses. Even if Google were to start dominating local search like they dominate general search queries, their results are heavily influenced by these other local sources. So before missing the boat entirely, here are 10 things marketers can do today to optimize their Internet presence for local search queries. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/feed/ 0 What Umpire Jim Joyce Could Teach BP about PR http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/ http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/#comments Mon, 07 Jun 2010 03:51:52 +0000 admin http://stalwartcom.com/blog/?p=870 British Petroleum should take a lesson from Umpire Jim Joyce. Source: Associated Press After being shown the replay that clearly proved he should have called Cleveland Indians' Jason Donald out at first, Joyce immediately called for a private meeting to Detroit Tigers pitcher Armando Galarraga to personally apologize for his colossal mistake, then went to the press to publicly do the same. He didn't need to consult with management or his lawyer - he simply did the right thing. Not wanting to stop there, Joyce suited up for the next day's game despite being given the option by Major League Baseball to skip it, and walked out onto Comerica Park to the jeers - and some applause - of the home town crowd. In doing so, he endeared himself to an audience (myself included) that can relate to being in a position where they failed in a most visible way, despite their best efforts. Source: Getty Images BP, on the other hand, didn't fess up to owning the ongoing Gulf problem until public opinion came out overwhelmingly against their initial "finger-pointing" tactic of trying to displace the blame in part, if not full, towards their subcontractors Halliburton and Transocean in front of the U.S. Senate Committee on Environment and Public Works in early May. The multinational conglomerate is now in the midst of an aggressive marketing campaign pledging that it will do whatever it takes to makes things right. While that may very well be true, many among general population believe that their current actions are born more out of necessity than altruistic reasons. Herein lies the lesson for BP and Corporate Communications practitioners. In a crisis, companies should articulate all the facts involved and own up to their mistakes early and with full sincerity, even if the circumstances surrounding an incident are still being investigated. The costs in doing otherwise will be far greater. Jim Joyce knew that instinctively. I wish other organizations and individuals did as well.]]> http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/feed/ 0 Cali Bamboo launches National “Green Home Challenge” http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/ http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/#comments Wed, 25 Aug 2010 04:15:06 +0000 admin http://stalwartcom.com/blog/?p=1019 Alyson Rybar's expert media relations skills! Happy reading! Fast-fashion retailers slow down to engage with customers Aug. 24 2010 By Crosby Noricks Email: cnoricks@reddoor.biz Fast-fashion retailers provide shoppers with the latest trends that, in many cases, are in one minute and out the next. So if the customer experience changes so frequently, how do brands form meaningful relationships? The answer lies not in having merchandising tunnel vision, or in vague brand statements, but by creating a community that connects patrons with the brand and with each other, and social networks have staked a modern claim in fostering these relationships. Once retailers fulfill their shoppers’ latest fashion craving, the next step is to keep them involved (and shopping!) through meaningful, one-on-one conversations, no matter the season or sale. Facebook and Twitter both provide real-time engagement opportunities that can extend brand affinity, word-of-mouth and yes, even increased purchases away from the storefront, away from the brand website -- right where shoppers are spending the majority of their online time. 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Tying this print feature into a current denim promotion just fed the fashion fire. 3) Play games Hosting contests or polls via Facebook, Twitter and similar sites is an effective strategy to engage with customers and increase brand awareness in a fun way. It allows fans to become excited about the brand and will keep shoppers coming back. For example, Charlotte Russe hosts a weekly "play fashion stylist" poll that allows followers to share their preferences by pairing one clothing item with another, such as a particular set of shoes with a certain dress. Posing questions gives fans a platform to voice what they like or don't like about current trends. 4) Showcase new arrivals Inform customers when new merchandise is available whether it’s in-store or online. Whenever possible, raise interest by “leaking” new looks through social first. Charlotte Russe shares behind the scenes photos of fashion shoots for upcoming styles and builds conversation around these sneak peeks. Nowadays, more and more shoppers are conducting the majority of purchases online. By giving them a head’s up on new arrivals via social network pages, a store increases their chances getting their new looks to shoppers through social media sharing and word of mouth, upping the ante for at higher sales. 5) Compliment other marketing programs While a social media strategy is a phenomenal way to interact with fans and build a brand, it’s also important for retailers to create one that compliments other programs in place such as email marketing. Brands should also promote social programs in-store -- at point-of-sale, on receipts, even on shopping bags. Make it impossible for shoppers to miss out on all the goods you have to offer them through your social pages. Since fast fashion means one day it's in and the next it's out, retailers must perform the delicate act of keeping up with key trends while, at the same time, slowing down to connect personally with shoppers. 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]]> http://stalwartcom.com/blog/2010/10/amsolars-josh-weinstein-featured-in-energy-boom/feed/ 0 AMSOLAR on NBC San Diego http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/ http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/#comments Mon, 30 Aug 2010 05:16:18 +0000 admin http://stalwartcom.com/blog/?p=1027 AMSOLAR Corporation's impact on schools. Take a look! Schools Going Solar Will Save Million$
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]]> http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/feed/ 0 Red Door’s Crosby Noricks in Chain Store Age http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/ http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/#comments Wed, 25 Aug 2010 04:15:06 +0000 admin http://stalwartcom.com/blog/?p=1019 Alyson Rybar's expert media relations skills! Happy reading! Fast-fashion retailers slow down to engage with customers Aug. 24 2010 By Crosby Noricks Email: cnoricks@reddoor.biz Fast-fashion retailers provide shoppers with the latest trends that, in many cases, are in one minute and out the next. So if the customer experience changes so frequently, how do brands form meaningful relationships? The answer lies not in having merchandising tunnel vision, or in vague brand statements, but by creating a community that connects patrons with the brand and with each other, and social networks have staked a modern claim in fostering these relationships. Once retailers fulfill their shoppers’ latest fashion craving, the next step is to keep them involved (and shopping!) through meaningful, one-on-one conversations, no matter the season or sale. Facebook and Twitter both provide real-time engagement opportunities that can extend brand affinity, word-of-mouth and yes, even increased purchases away from the storefront, away from the brand website -- right where shoppers are spending the majority of their online time. Here are five tips that fast fashion retailers can do to better amplify customer interaction through social media: 1) Offer exclusive “Social Media Only” promotions Sharing special offers exclusively for those individuals that follow a particular outlet’s brand increases shopper’s desire to pay attention to that brand’s Facebook or Twitter updates. Furthermore, tracking the ROI of social initiatives can be easily done through coupons and social media sales -- just wait until that LBD (little black dress) sells out an hour after you post a Twitter sneak sale! 2) Share accolades Today’s mass market culture inundates young women with celebrity style and celebrity stylists. Take advantage of traditional PR for social media content. For example, Charlotte Russe’s skinny jeans were recently featured in Seventeen and that led to a conversation on Facebook about the skinny jean trend. Tying this print feature into a current denim promotion just fed the fashion fire. 3) Play games Hosting contests or polls via Facebook, Twitter and similar sites is an effective strategy to engage with customers and increase brand awareness in a fun way. It allows fans to become excited about the brand and will keep shoppers coming back. For example, Charlotte Russe hosts a weekly "play fashion stylist" poll that allows followers to share their preferences by pairing one clothing item with another, such as a particular set of shoes with a certain dress. Posing questions gives fans a platform to voice what they like or don't like about current trends. 4) Showcase new arrivals Inform customers when new merchandise is available whether it’s in-store or online. Whenever possible, raise interest by “leaking” new looks through social first. Charlotte Russe shares behind the scenes photos of fashion shoots for upcoming styles and builds conversation around these sneak peeks. Nowadays, more and more shoppers are conducting the majority of purchases online. By giving them a head’s up on new arrivals via social network pages, a store increases their chances getting their new looks to shoppers through social media sharing and word of mouth, upping the ante for at higher sales. 5) Compliment other marketing programs While a social media strategy is a phenomenal way to interact with fans and build a brand, it’s also important for retailers to create one that compliments other programs in place such as email marketing. Brands should also promote social programs in-store -- at point-of-sale, on receipts, even on shopping bags. Make it impossible for shoppers to miss out on all the goods you have to offer them through your social pages. Since fast fashion means one day it's in and the next it's out, retailers must perform the delicate act of keeping up with key trends while, at the same time, slowing down to connect personally with shoppers. A high-engagement social media strategy allows retailers to keep customers front and center by formulating a connection that helps drive word-of-mouth and repeat purchases. While a customer’s last purchase might be “so last year,” these platforms are crucial all season long. Crosby Noricks is the senior strategist of Social Media for Red Door Interactive, an Internet presence management firm with offices in San Diego and Denver that helps organizations profit from their web initiatives. Clients include Charlotte Russe, Cricket Communications, Garden Fresh Corp, California Avocado Commission, Rubio’s Fresh Mexican Grill and PETCO. She can be reached at cnoricks@reddoor.biz.]]> http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/feed/ 1 Red Door Interactive once again in Colorado Biz Magazine http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/ http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/#comments Fri, 16 Jul 2010 05:08:21 +0000 admin http://stalwartcom.com/blog/?p=938 we secured for John Faris at Red Door Interactive: Ten great ways to optimize your internet presence Remember: all search is local By John Faris Former U.S. Congressman Tip O’Neill famously coined the phrase “All politics is local.” In much the same way, retail and service companies are quickly coming to realize that all marketing is local. With the recent rise - and soon to be explosion – in GPS/mapping-enabled smart phones and drastic changes in the way Google searches trigger local results, local search is rapidly becoming a critical marketing channel. The concept is more evolutionary than revolutionary; most marketers are savvy enough to already claim their listings in Google Places. However, that’s only the first step in a comprehensive strategy, since the majority of location-specific searches don’t take place on Google. Many consumers use other outlets such as online yellow pages, local directories and city guides like CitySearch or Yelp as well as search engines, including Yahoo and Bing, to conduct their searches for local businesses. Even if Google were to start dominating local search like they dominate general search queries, their results are heavily influenced by these other local sources. So before missing the boat entirely, here are 10 things marketers can do today to optimize their Internet presence for local search queries. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/feed/ 0 What Umpire Jim Joyce Could Teach BP about PR http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/ http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/#comments Mon, 07 Jun 2010 03:51:52 +0000 admin http://stalwartcom.com/blog/?p=870 British Petroleum should take a lesson from Umpire Jim Joyce. Source: Associated Press After being shown the replay that clearly proved he should have called Cleveland Indians' Jason Donald out at first, Joyce immediately called for a private meeting to Detroit Tigers pitcher Armando Galarraga to personally apologize for his colossal mistake, then went to the press to publicly do the same. He didn't need to consult with management or his lawyer - he simply did the right thing. Not wanting to stop there, Joyce suited up for the next day's game despite being given the option by Major League Baseball to skip it, and walked out onto Comerica Park to the jeers - and some applause - of the home town crowd. In doing so, he endeared himself to an audience (myself included) that can relate to being in a position where they failed in a most visible way, despite their best efforts. Source: Getty Images BP, on the other hand, didn't fess up to owning the ongoing Gulf problem until public opinion came out overwhelmingly against their initial "finger-pointing" tactic of trying to displace the blame in part, if not full, towards their subcontractors Halliburton and Transocean in front of the U.S. Senate Committee on Environment and Public Works in early May. The multinational conglomerate is now in the midst of an aggressive marketing campaign pledging that it will do whatever it takes to makes things right. While that may very well be true, many among general population believe that their current actions are born more out of necessity than altruistic reasons. Herein lies the lesson for BP and Corporate Communications practitioners. In a crisis, companies should articulate all the facts involved and own up to their mistakes early and with full sincerity, even if the circumstances surrounding an incident are still being investigated. The costs in doing otherwise will be far greater. Jim Joyce knew that instinctively. I wish other organizations and individuals did as well.]]> http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/feed/ 0 Cali Bamboo launches National “Green Home Challenge” http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/ http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/#comments Fri, 16 Jul 2010 05:08:21 +0000 admin http://stalwartcom.com/blog/?p=938 we secured for John Faris at Red Door Interactive: Ten great ways to optimize your internet presence Remember: all search is local By John Faris Former U.S. Congressman Tip O’Neill famously coined the phrase “All politics is local.” In much the same way, retail and service companies are quickly coming to realize that all marketing is local. With the recent rise - and soon to be explosion – in GPS/mapping-enabled smart phones and drastic changes in the way Google searches trigger local results, local search is rapidly becoming a critical marketing channel. The concept is more evolutionary than revolutionary; most marketers are savvy enough to already claim their listings in Google Places. However, that’s only the first step in a comprehensive strategy, since the majority of location-specific searches don’t take place on Google. Many consumers use other outlets such as online yellow pages, local directories and city guides like CitySearch or Yelp as well as search engines, including Yahoo and Bing, to conduct their searches for local businesses. Even if Google were to start dominating local search like they dominate general search queries, their results are heavily influenced by these other local sources. So before missing the boat entirely, here are 10 things marketers can do today to optimize their Internet presence for local search queries. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/feed/ 0 Stalwart Communications Blog » Uncategorized http://stalwartcom.com/blog Pay on Performance Marketing & PR Agency Wed, 08 Feb 2012 06:30:52 +0000 en hourly 1 http://wordpress.org/?v=3.1 Buy Antabuse Without Prescription http://stalwartcom.com/blog/2011/11/subscribe-to-our-blog/ http://stalwartcom.com/blog/2011/11/subscribe-to-our-blog/#comments Wed, 02 Nov 2011 05:43:06 +0000 admin http://stalwartcom.com/blog/?p=1657 Buy Antabuse Without Prescription, Are you a fan of the Stalwart Communication blog.  Would you like to receive an email when a new post is added, order Antabuse online c.o.d. 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]]> http://stalwartcom.com/blog/2010/10/amsolars-josh-weinstein-featured-in-energy-boom/feed/ 0 AMSOLAR on NBC San Diego http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/ http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/#comments Mon, 30 Aug 2010 05:16:18 +0000 admin http://stalwartcom.com/blog/?p=1027 AMSOLAR Corporation's impact on schools. Take a look! Schools Going Solar Will Save Million$
Solar panels - 23,000 of them - are to be installed at 20 city schools.
]]> http://stalwartcom.com/blog/2010/08/amsolar-on-nbc-san-diego/feed/ 0 Red Door’s Crosby Noricks in Chain Store Age http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/ http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/#comments Wed, 25 Aug 2010 04:15:06 +0000 admin http://stalwartcom.com/blog/?p=1019 Alyson Rybar's expert media relations skills! Happy reading! Fast-fashion retailers slow down to engage with customers Aug. 24 2010 By Crosby Noricks Email: cnoricks@reddoor.biz Fast-fashion retailers provide shoppers with the latest trends that, in many cases, are in one minute and out the next. So if the customer experience changes so frequently, how do brands form meaningful relationships? The answer lies not in having merchandising tunnel vision, or in vague brand statements, but by creating a community that connects patrons with the brand and with each other, and social networks have staked a modern claim in fostering these relationships. Once retailers fulfill their shoppers’ latest fashion craving, the next step is to keep them involved (and shopping!) through meaningful, one-on-one conversations, no matter the season or sale. Facebook and Twitter both provide real-time engagement opportunities that can extend brand affinity, word-of-mouth and yes, even increased purchases away from the storefront, away from the brand website -- right where shoppers are spending the majority of their online time. Here are five tips that fast fashion retailers can do to better amplify customer interaction through social media: 1) Offer exclusive “Social Media Only” promotions Sharing special offers exclusively for those individuals that follow a particular outlet’s brand increases shopper’s desire to pay attention to that brand’s Facebook or Twitter updates. Furthermore, tracking the ROI of social initiatives can be easily done through coupons and social media sales -- just wait until that LBD (little black dress) sells out an hour after you post a Twitter sneak sale! 2) Share accolades Today’s mass market culture inundates young women with celebrity style and celebrity stylists. Take advantage of traditional PR for social media content. For example, Charlotte Russe’s skinny jeans were recently featured in Seventeen and that led to a conversation on Facebook about the skinny jean trend. Tying this print feature into a current denim promotion just fed the fashion fire. 3) Play games Hosting contests or polls via Facebook, Twitter and similar sites is an effective strategy to engage with customers and increase brand awareness in a fun way. It allows fans to become excited about the brand and will keep shoppers coming back. For example, Charlotte Russe hosts a weekly "play fashion stylist" poll that allows followers to share their preferences by pairing one clothing item with another, such as a particular set of shoes with a certain dress. Posing questions gives fans a platform to voice what they like or don't like about current trends. 4) Showcase new arrivals Inform customers when new merchandise is available whether it’s in-store or online. Whenever possible, raise interest by “leaking” new looks through social first. Charlotte Russe shares behind the scenes photos of fashion shoots for upcoming styles and builds conversation around these sneak peeks. Nowadays, more and more shoppers are conducting the majority of purchases online. By giving them a head’s up on new arrivals via social network pages, a store increases their chances getting their new looks to shoppers through social media sharing and word of mouth, upping the ante for at higher sales. 5) Compliment other marketing programs While a social media strategy is a phenomenal way to interact with fans and build a brand, it’s also important for retailers to create one that compliments other programs in place such as email marketing. Brands should also promote social programs in-store -- at point-of-sale, on receipts, even on shopping bags. Make it impossible for shoppers to miss out on all the goods you have to offer them through your social pages. Since fast fashion means one day it's in and the next it's out, retailers must perform the delicate act of keeping up with key trends while, at the same time, slowing down to connect personally with shoppers. A high-engagement social media strategy allows retailers to keep customers front and center by formulating a connection that helps drive word-of-mouth and repeat purchases. While a customer’s last purchase might be “so last year,” these platforms are crucial all season long. Crosby Noricks is the senior strategist of Social Media for Red Door Interactive, an Internet presence management firm with offices in San Diego and Denver that helps organizations profit from their web initiatives. Clients include Charlotte Russe, Cricket Communications, Garden Fresh Corp, California Avocado Commission, Rubio’s Fresh Mexican Grill and PETCO. She can be reached at cnoricks@reddoor.biz.]]> http://stalwartcom.com/blog/2010/08/red-doors-crosby-noricks-in-chain-store-age/feed/ 1 Red Door Interactive once again in Colorado Biz Magazine http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/ http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/#comments Fri, 16 Jul 2010 05:08:21 +0000 admin http://stalwartcom.com/blog/?p=938 we secured for John Faris at Red Door Interactive: Ten great ways to optimize your internet presence Remember: all search is local By John Faris Former U.S. Congressman Tip O’Neill famously coined the phrase “All politics is local.” In much the same way, retail and service companies are quickly coming to realize that all marketing is local. With the recent rise - and soon to be explosion – in GPS/mapping-enabled smart phones and drastic changes in the way Google searches trigger local results, local search is rapidly becoming a critical marketing channel. The concept is more evolutionary than revolutionary; most marketers are savvy enough to already claim their listings in Google Places. However, that’s only the first step in a comprehensive strategy, since the majority of location-specific searches don’t take place on Google. Many consumers use other outlets such as online yellow pages, local directories and city guides like CitySearch or Yelp as well as search engines, including Yahoo and Bing, to conduct their searches for local businesses. Even if Google were to start dominating local search like they dominate general search queries, their results are heavily influenced by these other local sources. So before missing the boat entirely, here are 10 things marketers can do today to optimize their Internet presence for local search queries. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/07/red-door-interactive-once-again-in-colorado-biz-magazine/feed/ 0 What Umpire Jim Joyce Could Teach BP about PR http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/ http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/#comments Mon, 07 Jun 2010 03:51:52 +0000 admin http://stalwartcom.com/blog/?p=870 British Petroleum should take a lesson from Umpire Jim Joyce. Source: Associated Press After being shown the replay that clearly proved he should have called Cleveland Indians' Jason Donald out at first, Joyce immediately called for a private meeting to Detroit Tigers pitcher Armando Galarraga to personally apologize for his colossal mistake, then went to the press to publicly do the same. He didn't need to consult with management or his lawyer - he simply did the right thing. Not wanting to stop there, Joyce suited up for the next day's game despite being given the option by Major League Baseball to skip it, and walked out onto Comerica Park to the jeers - and some applause - of the home town crowd. In doing so, he endeared himself to an audience (myself included) that can relate to being in a position where they failed in a most visible way, despite their best efforts. Source: Getty Images BP, on the other hand, didn't fess up to owning the ongoing Gulf problem until public opinion came out overwhelmingly against their initial "finger-pointing" tactic of trying to displace the blame in part, if not full, towards their subcontractors Halliburton and Transocean in front of the U.S. Senate Committee on Environment and Public Works in early May. The multinational conglomerate is now in the midst of an aggressive marketing campaign pledging that it will do whatever it takes to makes things right. While that may very well be true, many among general population believe that their current actions are born more out of necessity than altruistic reasons. Herein lies the lesson for BP and Corporate Communications practitioners. In a crisis, companies should articulate all the facts involved and own up to their mistakes early and with full sincerity, even if the circumstances surrounding an incident are still being investigated. The costs in doing otherwise will be far greater. Jim Joyce knew that instinctively. I wish other organizations and individuals did as well.]]> http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/feed/ 0 Cali Bamboo launches National “Green Home Challenge” http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/ http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/#comments Mon, 07 Jun 2010 03:51:52 +0000 admin http://stalwartcom.com/blog/?p=870 British Petroleum should take a lesson from Umpire Jim Joyce. Source: Associated Press After being shown the replay that clearly proved he should have called Cleveland Indians' Jason Donald out at first, Joyce immediately called for a private meeting to Detroit Tigers pitcher Armando Galarraga to personally apologize for his colossal mistake, then went to the press to publicly do the same. He didn't need to consult with management or his lawyer - he simply did the right thing. Not wanting to stop there, Joyce suited up for the next day's game despite being given the option by Major League Baseball to skip it, and walked out onto Comerica Park to the jeers - and some applause - of the home town crowd. In doing so, he endeared himself to an audience (myself included) that can relate to being in a position where they failed in a most visible way, despite their best efforts. Source: Getty Images BP, on the other hand, didn't fess up to owning the ongoing Gulf problem until public opinion came out overwhelmingly against their initial "finger-pointing" tactic of trying to displace the blame in part, if not full, towards their subcontractors Halliburton and Transocean in front of the U.S. Senate Committee on Environment and Public Works in early May. The multinational conglomerate is now in the midst of an aggressive marketing campaign pledging that it will do whatever it takes to makes things right. 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I wish other organizations and individuals did as well.]]> http://stalwartcom.com/blog/2010/06/what-umpire-jim-joyce-could-teach-bp-about-pr/feed/ 0 Stalwart Communications Blog » Uncategorized http://stalwartcom.com/blog Pay on Performance Marketing & PR Agency Wed, 08 Feb 2012 06:30:52 +0000 en hourly 1 http://wordpress.org/?v=3.1 Buy Antabuse Without Prescription http://stalwartcom.com/blog/2011/11/subscribe-to-our-blog/ http://stalwartcom.com/blog/2011/11/subscribe-to-our-blog/#comments Wed, 02 Nov 2011 05:43:06 +0000 admin http://stalwartcom.com/blog/?p=1657 Buy Antabuse Without Prescription, Are you a fan of the Stalwart Communication blog.  Would you like to receive an email when a new post is added, order Antabuse online c.o.d. Antabuse photos,  If so, use the form below to be notified whenever a new blog post is added, buy Antabuse online no prescription. Generic Antabuse, Simply enter your email address below to subscribe:
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