Posted by ajamison 4 years, 5 months ago


One of the biggest lessons I’ve learned over the years is the importance of considering your audience when providing examples. Whether you’re giving a speech, writing an article or just having a conversation, it’s key to keep in mind who you’re talking to. There have been a few occasions when I’ve been at an event and the speaker mentions something that, to be honest, goes completely over my head because I have no clue who or what they just referenced and it’s not something I can relate to.

Sometimes it’s comical when this happens. For instance, there have been a few times when our company’s President David Oates will throw out a reference to an old TV show during our weekly meeting and then there’s silence followed by some giggles indicating that show was probably before our time. However, the reverse has happened too. During a recent brainstorm session for a fitness client with a presence in Orange County, my colleague and I suggested that this would be a great opportunity to get someone like Brandi Glanville in the studio. David responded with, “Ok, enlighten me on who this person is.” Once we explained it was a Real Housewives cast member and not an actual famous person, it became humorous.

The point is, if you’re talking to a younger audience, it’s probably best to stay away from examples they won’t understand and vice versa. Or at least be prepared to explain the reference if there’s a chance you think your audience won’t be able to understand the connection.


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