Posted by David Oates 4 years, 1 month ago

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This week, I came across something really interesting on TV that caught my attention. It was commercial for a San Diego flooring company. However, the part that threw me off was that the voice used sounded similar to that of a ten-year-old. It made me wonder why on earth that particular company would choose to use a voice of someone that young, or at least appeared to be that young, to promote a product that is intended for adults?

Do companies understand the importance of having a good spokesperson? After all, this person IS representing your brand and a vehicle for conveying your message. It’s important to choose this individual carefully. According to Jackson Marketing Group, here are four tips on How to Choose Your Brand Spokesperson:

Authority: Choose a person who is high-ranking, a titled position or a subject matter expert.

Strong Voice: You want someone who can speak clearly. It’s also important to look for someone who can maintain eye contact and doesn’t fidget with their hands while talking.

Coachable: Let’s be honest, the majority of people aren’t born to take on the role of a spokesperson. This individual doesn’t need to be ready for the spotlight right off the bat, but they have to be willing to improve their public speaking skills. 

Ready for Spotlight: They know the message and are ready to go on record. 

One last tip is to pick someone who can connect with your audience. For example, if your company promotes anything that’s pregnancy related, you probably shouldn’t have a male as your spokesperson. In addition, it’s definitely in your best interest to have an individual with a medical background available to talk to media and can vouch for your product or service.

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