Posted by David Oates 3 years, 11 months ago


The word has boxed many of us who practice the art into an obsolete corner.

The fact is successful agencies are, more importantly, facilitators of valued content to key influencers who, while having no vested interest in an organization, feel compelled to tell their audience about the work they do. This, in turn, creates interest and opportunities.

But it doesn't have to be through the traditional intermediary that we call the media. In fact, forward thinking PR firms are creating their own, non-sales oriented branded content and disseminating it through social media and email channels. In doing so, they become their own broadcaster; one that interacts more with its audience and builds mutually-beneficial rapport.

Watch this video to catch my drift. Feel free to comment and share with others!


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