Posted by David Oates 5 years ago

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One of the areas we help clients with is social media.

While I think it’s probably more beneficial for a client to operate their own page because they constantly know what's going on, we’re always happy to help take on that role when they don’t have the time, resources or knowledge to do so themselves. 

Not only is it important to understand how each platform works, it’s important to know about any rules as well. For example, for awhile, Facebook didn’t allow page admins to host contests on their pages that required fans to “like” or “comment” on something related to the campaign. It was mandatory that admins went through a third-party application to host such contests. If you didn't abide by the rules, a page could be shut down. As a result, Stalwart Communications opened an account with a provider in order to run various contests for clients.

As of recently, Facebook made a big announcement. They have reversed the rule and contests can now be run via the following methods:

  • Collect entries by having users post a comment
  • Collect entries by having users like a particular Page post (say, for a random giveaway)
  • Utilize likes as a voting mechanism (vote for your favorite photo/slogan/name/player)
  • Collect entries by having users message the Page

While Facebook campaigns can be run directly through a company’s page, I do think that the third party applications provide a lot of value. They offer numerous templates that can be installed to accomplish various goals. For example, Shortstack allows users to create and design sweepstakes contests, promotions and other unique options. I encourage companies to look into these options to uncover ways they can engage more with their fans in a creative way other than just having them "like" or "comment" on something to be entered.

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