Posted by eireland 3 years, 10 months ago


My inner (and outer) geek comes calling during San Diego Comic-Con week similar to the ion effect during a full moon. If you haven’t heard of this huge convention, it’s considered the biggest show for the convergence of movies, television, gaming and comic books. In the spirit of all things superhero, I’d like to point out some of the superpowers required to pull off what we do at our respective public relations and marketing agencies.

Time Manipulation - described as “accelerating, slowing, stopping and even rewinding or looping” time.

Essentially, it’s our way of ensuring awkward moments don’t happen. It’s keeping a client or reporter on topic, creating a solid crisis communication plan or putting together an event that should require months of planning in a matter of days.

"Mastery is achieved when 'telling time' becomes 'telling time what to do'."
―Magic: The Gathering, Telling Time

Telepathy - described as the “power to mentally receive and/or transmit information” i.e. reading minds.

This superpower is mission critical to our profession. However, we weren’t born with this skill. It involves a ton of research and understanding those receiving our message. If the budget allows test language, test user experience, and test every imaginable medium. We can certainly tell when the communication isn’t working, therefore, it’s incredibly important to get ahead and anticipate the needs of your target audience.

Invisibility - described as the “power to render oneself unseen to the naked eye.”

For me, this superpower has a lot to do with being a good listener. One of the best pieces of advice I’ve ever gotten in this business is to “listen to the audience and they’ll write your copy for you.” What we do as marketers requires the constant observation of people and super human ears. This also gives us the ability to create platforms for engagement that get everyone else talking even if we’re not there.

Flying - described as the “power to fly without any outside influence.”

It’s a bird, it’s a plane, it’s a marketing crusader! Sometimes agency life feels like flying. The industry is changing so fast it requires constant reevaluation from what might as well be outer space. Clients rely on us to fill many different roles from social media manager to opinion writer to brand leader. We cannot get too comfortable with any one piece of technology because we know tomorrow someone else will release a tool that blows the old one away. We’ve got to be ready to swoop in with fresh perspective.

Invulnerability - described as the “power to be immune to all forms of physical or emotional damage.”

Haters gonna hate. You must have thick skin in this business. Never get too attached to an idea, a piece of writing or a strategy. Bang. Pow. Poof. It can disappear when someone in a meeting says they brought up the concept to a neighbor and they didn’t like it.

The list of superpowers can go on and on like the debate between Batman vs. Superman. Some of us practice time travel by falling asleep in Los Angeles and waking up in New York. Others may try mind control when it’s time to ask for a raise.

Guaranteed you’re more of a superhero than you knew. 


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