Posted by Tyler Hustwick 2 years, 5 months ago

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It's no secret, the media landscape is changing at a rapid pace these days. The sphere of influence that once belonged to traditional news outlets is slowly slipping away. And as public relations professionals, this means undergoing a transition that may be rather uncomfortable for some. Why? Because the old fashioned news pitch is going by the wayside. But before you get all teary eyed, consider this — our jobs are actually becoming a whole lot easier. Here’s why:

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