Posted by David Oates 2 years, 10 months ago

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I do love college football, but have to say that I chuckle at the number of bowl games with medicore teams playing in front of sparse crowds at all hours of the day on television. It does beg the question as to whether there's really a demand for all these events.

And the short answer is a resounding YES.

Don't believe me? Let me show you the numbers. The most recent New Orleans Bowl featuring UL-Lafayette (who???) and the Nevada Wolfpack was played at 8 a.m. Pacific Time on Saturday December 20 and drew ESPN a 1.6 rating, or 2.2 million viewers. I didn't even know Lafayette was a Division I squad let alone bowl eligible, but that's another story. In contract, NCAA Men's Basketball powerhouse squads Kentucky took on North Carolina at 9 a.m. Pacific Time the week prior and was broadcast on the more widely available CBS television network. These top two teams are always in contention for the national championship. And yet, they drew only slightly more viewers than the New Orleans Bowl with a 1.7 rating.

This is just one example of the indelible fact that football is king in the U.S. sports world. Consumers are just as interested in ho-hum bowl games as they are top-tier, regular season basketball matches. So if you want to know if there's truly a market for bowl games, the answer is "you betcha."

Now if you all will excuse me, I need to get back to watching the TaxSlayer Bowl where the 6-6 Tennessee Volunteers are whalloping over the 7-5 Iowa squad. 

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