Posted by ajamison 3 years, 1 month ago

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If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. How are you going to be more successful? Are you intending to implement new tools? What about services? These are just a few questions you might be discussing. Here are three tips to be a better professional in the new year.

1. Stay current on publications.
While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. For instance, the New York TimesYou’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Are there new sections? Has the editorial staff changed? Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? At a minimum, it’s a good practice to examine news sites annually.

2. Adopt new methods.
PR professionals who can recognize their shortcomings are one step ahead of the game. There are likely areas where each of us can expand our skill set. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016? Personally, one of my goals for the New Year is to become knowledgeable about measuring, tracking and reporting social media engagement because it’s essential to understand what numbers mean. Select a topic, set a deadline and hold yourself accountable to adopting new practices. PRSA members have access to numerous learning resources such as paid and complimentary on-demand public relations training courses and webinars that cover topics such as social media, media relations, measurement and ROI, crisis communication and more.

3. Re-evaluate relationships.
Now is also a great time of the year to review the groups you’re involved with. Are you getting what you hoped for out of the organization? Are you attending and participating at events? Are you making the right connections? If so, that’s great. If not, it would be worth your time to check out other associations or groups to meet new people and find new prospects.

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